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LAUNCHES: Lillian gets it for you wholesale  Sep 01, 1999 9:30 PM By Mar Del Franco

Gifts mailer to debut b-to-b promotions WebsiteAlthough Rye, NY-based Lillian Vernon can trace wholesaling back to its roots in the early 1950s, few are

Before you MOVE  Sep 01, 1999 9:30 PM By MCM staff

Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.-

NRS, Paddlesports Equipment Guide Spring 1998  Sep 01, 1999 9:30 PM By Laura Beaudry

One Annual Catalog Awards judge sums up the panel’s overall reaction to Northwest River Supplies’ Silver Award-winning Spring 1998 catalog of paddlesports

The Cottura Catalog, 1998/1999 Edition  Sep 01, 1999 9:30 PM By Sherry Chiger

As several of the judges note, the creators of the Cottura catalog clearly love the maiolica ceramics sold within its pages. But enthusiasm alone does

Edmund Scientific, 1998 Optics and Optical Instruments  Sep 01, 1999 9:30 PM By Melissa Dowling

You might expect a cataloger of industrial optical equipment to have an eye-catching cover, and the Gold Award-winning Edmund Scientific does not disappoint.

WEB MARKETING: Cutting its ‘Net losses  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Micro Warehouse shuts Savebynet.com’s cyberdoorsSmart companies know when to say when. And in August, $2.2 billion computer marketer Micro Warehouse,

CUSTOMER RELATIONSHIP MARKETING: Building strong relationships  Sep 01, 1999 9:30 PM By Paul Miller

CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.

EyeWire Studios, December 1998  Sep 01, 1999 9:30 PM By Sherry Chiger

To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but

Mountain Travel-Sobek, 1999  Sep 01, 1999 9:30 PM By Peter Girard

Mountain Travel-Sobek, like its competitor and Silver Award winner Backroads, celebrates an anniversary with its 1999 catalog. Mountain Travel-Sobek turns

VIKING’S IRWIN HELFORD TO RETIRE  Sep 01, 1999 9:30 PM By MCM staff

Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry






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