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News ARCHIVE

Location shots pay off for Frontgate  Jul 01, 2000 9:30 PM By Paul Miller

Since its March issue, upscale home goods cataloger Frontgate has been taking its show on the road by shooting elaborate cover and inside photos of customers’

DIGITAL LEADERS: Going digital lets S&S Worldwide reuse images in multiple titles  Jul 01, 2000 9:30 PM By Mark Del Franco

As an educational supplies, recreational products and therapeutical items marketer, Colchester, CT-based S&S Worldwide casts a wide net. The multititle

Liz Lange: multichannel maternity marketer  Jul 01, 2000 9:30 PM By Jane E. Zarem

In less than three years, former fashion editor Liz Lange has created a multichannel maternity wear business encompassing stores, a catalog, and a Website.Lange

MANAGEMENT SOFTWARE REVIEW: Mail Order Wizard gets graded  Jun 01, 2000 9:30 PM By Jim Ray

In this issue, Jim Ray, president of square drive screws cataloger McFeely’s, reviews the Mail Order Wizard catalog management software system, produced

Consensus on capri-cious fashions  Jun 01, 2000 9:30 PM By MCM staff

Editorial director Laura Beaudry evidently struck a nerve with women with her May editorial “Can you see me in capris?” lamenting the selection of apparel

FINANCING: Investors cool on pure-plays  Jun 01, 2000 9:30 PM By Moira Pascale

Will lagging Web stocks affect catalog financing?Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they

BRANDING: Creating the right logo  Jun 01, 2000 9:30 PM By MCM staff

What should I consider when designing or redesigning a logo?Glenda Shasho Jones: The following 10 points can help you design a new logo, or redesign an

The 10 BEST Catalog Covers  Jun 01, 2000 9:30 PM By Glenda Shasho Jones

No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,

CYBERANGELS, CYBERDOGS  Jun 01, 2000 9:30 PM By MCM staff

On April 21, the Children’s Online Privacy Protection Act went into effect, requiring certain commercial Websites to obtain parental consent before collecting,

ONLINE TRENDS: Customers eluding the ‘Net?  Jun 01, 2000 9:30 PM By Paul Miller

Survey indicates that businesses aren’t buying on the Web?For business-to-business catalogers, building a viable online business continues to be a work






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