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News ARCHIVE

Just for Kids rises again  Sep 01, 2000 9:30 PM By Shayn Ferriolo

Storybook Inc., which produces the Storybook Heirlooms catalog of special-occasion apparel for girls ages five to seven, is relaunching costumes and apparel

FOCUS: MEN’S APPAREL  Sep 01, 2000 9:30 PM By MCM staff

paul fredrick menstyle The design of Paul Fredrick’s online catalog is friendly, clean, and accessible. Easy-to-read icons along the right serve as a

WEB MARKETING  Sep 01, 2000 9:30 PM By Moira Cotlier

Avoiding costly online errors Experts say proofread, test – then proofread and test again For all of its benefits, e-commerce also has a host of high-tech

backword  Sep 01, 2000 9:30 PM By MCM staff

Bean keeps it brief OK, by now we all know that the 88-year-old L.L. Bean is a mail order master. But a recent shopping experience with the venerable

Magellan’s, Fall 1999  Sep 01, 2000 9:30 PM By Sabrina Home

With an A-to-Z offering of nearly every travel item under the sun, crisp graphic images and clever, concise copy, Magellan’s captures the imagination

OPERATIONS  Sep 01, 2000 9:30 PM By Mark Del Franco

Lessons from last Avoiding online fulfillment snafus this holiday season As the 20th-century philosopher George Santayana said, those who do not learn

Gump’s By Mail, Interiors, Autumn Preview 1999  Sep 01, 2000 9:30 PM By Moira Cotlier

From the front cover to the back, Gump’s By Mail’s home furnishings catalog “maintains its long-standing image,” to quote a judge, of appealing to upscale

at deadline  Sep 01, 2000 9:30 PM By MCM staff

DELIA’S TO MERGE WITH ITURF AND SELL NONCORE TITLES A little more than a year after teen apparel cataloger/retailer Delia’s spun off its online portal

MANAGEMENT SOFTWARE REVIEW  Sep 01, 2000 9:30 PM By MCM staff

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management

New Lists  Sep 01, 2000 9:30 PM By MCM staff

WOMEN WITH PCS The names of more than 4 million women with PCs at home are available through Worldata. All names in the file have responded to direct






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