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News ARCHIVE

New Web privacy developments  Nov 01, 2000 10:30 PM By Moira Cotlier

Online advertisers and marketers may soon have a harder time collecting data about customers, now that Microsoft has created technology that will allow

FULFILLMENT Last-minute gift-wrapping tips  Nov 01, 2000 10:30 PM By Mark Del Franco

Are you ready for the holiday order crush? Given the problems that some catalogers and Web marketers had forecasting inventory needs and fulfilling holiday

CONSOLIDATION  Nov 01, 2000 10:30 PM By Paul Miller

NEBS to trim down B-to-b mailer hopes to save $1.1 million After buying several complementary business supplies catalogers during the past few years -

FALL SALES ROUNDUP HITTING THE TARGET  Nov 01, 2000 10:30 PM By MCM staff

Early fall sales solid, but hardly overwhelming The media have been abuzz with talk of a drop in consumer spending and an overall economic slowdown. But

Directing reader attention  Nov 01, 2000 10:30 PM By MCM staff

What constitutes good eyeflow in a catalog? KATE BOWLES: From a copy perspective, good eyeflow is all about hierarchy – offering texts of various sizes

MAILING PLANS  Nov 01, 2000 10:30 PM By Paul Miller

Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its

Not a very PC competition  Nov 01, 2000 10:30 PM By MCM staff

If you’ve ever wanted to hurl your computer as far as you could or smash your keyboard with a hockey stick, you just missed your chance to do it for charity.

Hail to Lillian’s longevity  Nov 01, 2000 10:30 PM By MCM staff

Gifts cataloger Lillian Vernon is a leader in the mail order industry, but founder Lillian Vernon Katz is a longtime leader in the business world at large.

Weighing the heavyweights  Nov 01, 2000 10:30 PM By Paul Miller

Who’s better for catalogers: Bush or Gore? It’s that time again – time to hit the voting booths, pull the lever, and (hopefully) elect the officials who

CONSUMER CATALOGS  Nov 01, 2000 10:30 PM By Mark Del Franco

Where are the profits? 44% of consumer mailers and cataloger/retailers post 2Q loss Of the 18 catalogers and cataloger/retailers tracked, eight posted






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