Martha gets catty  May 01, 2000 9:30 PM By MCM staff

Does Martha Stewart never rest? Even while enjoying herself, the domestic doyenne is busy cooking up new catalog products. Stewart reportedly revealed

WAREHOUSES: An ounce of prevention  May 01, 2000 9:30 PM By Mark Del Franco

Regular equipment audits and inspections can reduce repair costsAs anyone who owns a car knows, regularly inspecting and maintaining an auto is much cheaper

LIST ROUNDTABLE: List firms in the crystal ball  May 01, 2000 9:30 PM By MCM staff

No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals

GETTING PERSONAL: …with Tracy Carpentier  May 01, 2000 9:30 PM By Tracy Carpentier

Tracy Carpentier is vice president/general manager of industrial signage catalog Seton Name Plate, based in Branford, CT.Q: What was your career path

Office Products: trends analysis  May 01, 2000 9:30 PM By Paul Miller

The office products catalog business just ain’t what it used to be. Having had their margins squeezed tighter and tighter by rapidly mounting competition

FOCUS: RESTAURANT SUPPLIES – peerless restaurant supplies  May 01, 2000 9:30 PM By MCM staff

Reviewed March 15, noon, Explorer 4.5 ( claims to have everything for a restaurant “from design through installation.” What a shame

MULTICHANNEL MARKETING: Late to the plate Web newbies now playing catch-up  May 01, 2000 9:30 PM By Mark Del Franco

When $1.1 billion cataloger/retailer Williams-Sonoma went live with its Website in November 1999, it figured its brand name would attract shoppers. And

FOCUS: BABAY PRODUCTS –  Apr 01, 2000 10:30 PM By MCM staff

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 ( offshoot of, an online community for women, iBaby bills itself as “the baby everything

Making the most of the off-season  Apr 01, 2000 10:30 PM By Peter Girard

For many consumer catalogers, smoothing out the sales cycle represents a Holy Grail. If achieved, a year of even sales could spare marketers from logistical

ONLINE SECURITY: Warding off hacker attacks  Apr 01, 2000 10:30 PM By Bob Woods

Simple ways to keep your Website secureAfter a cyber extortionist calling himself or herself Maxus hacked into the database of the CD Universe music Website

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