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News ARCHIVE

Buying American in Japan  Jan 01, 2000 10:30 PM By Peter Girard

Cheerios and Dr. Pepper, not to mention other U.S. packaged goods, have enabled Chuck and Kelly Grafft to create a $7 million business in Japan. Their

DIGITAL LEADERS  Jan 01, 2000 10:30 PM By MCM staff

CATALOG AGE IS PROUD TO PRESENT the first in a series of bimonthly profiles of catalogers that have implemented a digital production work flow, from prepress

MARKET PROFILE: HOME FURNISHINGS: Online furniture gold rush  Jan 01, 2000 10:30 PM By Peter Girard

Are catalogers failing to stake their claim?Before Pottery Barn proved them wrong in the early ’90s, many catalogers believed that few customers would

FPO at deadline  Jan 01, 2000 10:30 PM By MCM staff

GENESIS SELLS CAROL WRIGHT; REST TO FOLLOW As part of its wind-down toward selling off the remains of what was once a 30-title catalog company, Genesis

LIST ORDER PROCESSING: Streamlining list orders  Jan 01, 2000 10:30 PM By Peter Girard

How the ‘Net can speed the rental processList companies have long recognized the inefficiency of the list ordering process: A mailer sends an order to

DBL’s wonderful world of color  Jan 01, 2000 10:30 PM By Paul Miller

After 10 years of producing two-color catalogs, DBL Distributing, a $55 million business-to-business electronics accessories mailer, produced its first

WEB MARKETING: When is a virus a good thing?  Jan 01, 2000 10:30 PM By Shannon Oberndorf

Using word-of-mouth `viral marketing’ to promote your WebsiteAlthough word of mouth has long been an effective means of promotion for catalogers, getting

INTERNATIONAL: Lands’ End winks at German ruling  Jan 01, 2000 10:30 PM By Peter Girard

Lands’ End has turned a rebuke from German courts into a sales pitch. In September, Germany’s highest court ruled that the apparel cataloger was violating

A postal rate hike in 2001 is a rip-off!  Jan 01, 2000 10:30 PM By Mike Muoio

All the hubbub in the mailing industry is currently centered on the “spiritual ritual” known as postal rate making.The tribal leaders and medicine men

Executive Greetings greets changes  Jan 01, 2000 10:30 PM By Mark Del Franco

When San Francisco buyout firm Behrman Capital became the majority shareholder in $110 million Executive Greetings in September, it announced that the






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