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Newt may be gone, but as far as catalogers are concerned, little else has changed on Capitol Hill. “There wasn’t much turnover in terms of faces in Congress,”
French catalog/retail behemoth Pinault-Printemps-Redoute (PPR) isn’t content with owning 49.9% of New York-based cataloger Brylane and launching a U.S.
Lois Boyle: Using consistent creative elements, customer covers should announce that an old friend has come to visit. Besides the logo, consistent creative
Direct marketers lose nearly $100 million a year to fraudulent transactions, according to credit card processor Paymentech. And the losses may skyrocket
When Mail Order Medical Supply (MOMS) took its catalog to the Web in July, it didn’t expect gangbuster online sales. “We were somewhat concerned about
It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,
Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one.
Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought
Despite the overseas fiscal turbulence that’s been threatening the U.S. economy for months, and before the scandal in Washington came to a head, the participants
A high-tech market requires high-tech customer communication strategies, or so business-to-business software cataloger Xtras has concluded. Responding