News ARCHIVE

Getting past the gatekeeper  Dec 01, 1998 10:30 PM By Paul Miller

One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands

Blair’s new process  Dec 01, 1998 10:30 PM By Diane Cyr

Meet a loyal Blair Corp. shopper. She’s been buying Blair products for more than 20 years, ordering jackets, shoes, blouses, and skirts at least once

Femail Creations  Dec 01, 1998 10:30 PM By MCM staff

The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers

Information highway robbery  Dec 01, 1998 10:30 PM By MCM staff

Direct marketers lose nearly $100 million a year to fraudulent transactions, according to credit card processor Paymentech. And the losses may skyrocket

Mail Order Medical Supply  Dec 01, 1998 10:30 PM By MCM staff

When Mail Order Medical Supply (MOMS) took its catalog to the Web in July, it didn’t expect gangbuster online sales. “We were somewhat concerned about

Pet peeved  Dec 01, 1998 10:30 PM By MCM staff

It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,

Deluxe sells books-finally  Dec 01, 1998 10:30 PM By Paul Miller

Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one.

New Lists  Dec 01, 1998 10:30 PM By MCM staff

Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought

Customer’s wish is Xtras’ command  Dec 01, 1998 10:30 PM By Lynn Dougherty

A high-tech market requires high-tech customer communication strategies, or so business-to-business software cataloger Xtras has concluded. Responding

Turn Off the TV  Dec 01, 1998 10:30 PM By MCM staff

With the launch of an online version of his Turn Off the TV catalog, president/founder Tim Zier is urging parents to turn on their computers-not to play






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