News ARCHIVE

Deluxe sells books-finally  Dec 01, 1998 10:30 PM By Paul Miller

Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one.

New Lists  Dec 01, 1998 10:30 PM By MCM staff

Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought

Few source in cyberspace  Nov 01, 1998 10:30 PM By Mark Del Franco

Using the Web to source for products would make catalog merchants’ jobs easier and more convenient-not to mention reduce travel expenses. But among respondents

Fighting credit fraud  Nov 01, 1998 10:30 PM By MCM staff

Mastercard reports that fraud levels are at their lowest levels in 10 years-about 7.7 cents on each $100 transaction. But according to both Visa and Mastercard,

In search of an ombudsman  Nov 01, 1998 10:30 PM By MCM staff

I long have preached the doctrine of having an outsider-someone not involved in product acquisition or product description-check catalog copy for logic.

Lifestyle: The next big thing  Nov 01, 1998 10:30 PM By MCM staff

In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look

Not yet up to speed  Nov 01, 1998 10:30 PM By Lynn Dougherty

Fifteen years ago, the list delivery process was clunky, undependable, and slow, taking weeks rather than days. Today, some catalog mailers claim, despite

Inquiring minds want to buy  Nov 01, 1998 10:30 PM By MCM staff

Catalog creative consultants always proclaim that “b-to-b doesn’t have to be boring,” yet few business mailers support their claim. But ice chest manufacturer

Banana Republic, round 2  Nov 01, 1998 10:30 PM By MCM staff

Ten years after Banana Republic closed its catalog business, the apparel retailer has relaunched the book. In mid-September, the upscale clothing division

Delia’s buys Fulcrum lists  Nov 01, 1998 10:30 PM By Mark Del Franco

New York-based Delia’s, the $106 million teen apparel cataloger, in September paid $4.75 million for the trademarks and mailing lists of bankrupt Fulcrum






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