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News ARCHIVE

AT YOUR SERVICE  Dec 01, 2000 10:30 PM By MCM staff

If you’re targeting European Web shoppers, consider making superlative cyberservice your unique selling proposition. A study by Andersen Consulting (www.ac.com)

Bauer books don `leather’ jacket  Dec 01, 2000 10:30 PM By Shayn Ferriolo

Special varnish adds attention-grabbing texture to fall catalog coverLeather is hot this season, and casual apparel marketer Eddie Bauer knows it. That’s

corporate gifts  Dec 01, 2000 10:30 PM By MCM staff

websites www.landsend.com Reviewed Oct. 17, 12:30 p.m., Explorer 4.5 Bounding onto the Lands’ End Corporate Sales site through its link on the home page,

Network  Dec 01, 2000 10:30 PM By MCM staff

Defend your site against security breaches with a mix of technology and policyHere’s a statistic you don’t want your customers to know: According to a

No more lavish list promotions  Dec 01, 2000 10:30 PM By MCM staff

Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers

MAILING PLANS  Nov 01, 2000 10:30 PM By Paul Miller

Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its

Not a very PC competition  Nov 01, 2000 10:30 PM By MCM staff

If you’ve ever wanted to hurl your computer as far as you could or smash your keyboard with a hockey stick, you just missed your chance to do it for charity.

Hail to Lillian’s longevity  Nov 01, 2000 10:30 PM By MCM staff

Gifts cataloger Lillian Vernon is a leader in the mail order industry, but founder Lillian Vernon Katz is a longtime leader in the business world at large.

Weighing the heavyweights  Nov 01, 2000 10:30 PM By Paul Miller

Who’s better for catalogers: Bush or Gore? It’s that time again – time to hit the voting booths, pull the lever, and (hopefully) elect the officials who

CONSUMER CATALOGS  Nov 01, 2000 10:30 PM By Mark Del Franco

Where are the profits? 44% of consumer mailers and cataloger/retailers post 2Q loss Of the 18 catalogers and cataloger/retailers tracked, eight posted






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