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News ARCHIVE

Who ya gonna call?  Mar 01, 1999 10:30 PM By MCM staff

A telemarketing campaign can boost a business-to-business cataloger’s sales significantly, but calling individual customers isn’t cheap. Many business

At Deadline  Mar 01, 1999 10:30 PM By MCM staff

GENESIS DIRECT DOWNSIZES After building a stable of more than 30 catalogs over three years, Genesis Direct announced on Feb. 3 that it would sell all

Listings  Mar 01, 1999 10:30 PM By MCM staff

CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers

NBA lockout hurts catalogers of basketball gear  Mar 01, 1999 10:30 PM By MCM staff

Now that the professional basketball season has finally gotten under way following a 193-day National Basketball Association lockout, sporting goods catalogers

Here, or over there?  Mar 01, 1999 10:30 PM By Mark Del Franco

Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing

B-to-B spending spree  Mar 01, 1999 10:30 PM By MCM staff

Catalogers completed 28 transactions during the fourth quarter of 1998, compared to 29 deals the previous fourth quarter. But whereas business-to-business

Killing 200 birds with one stone  Mar 01, 1999 10:30 PM By MCM staff

You’ve heard the old joke: A fellow walks into a store. On the shelves are boxes and bags of salt. Salt everywhere. “You have a lot of salt here,” he

Cover at deadline  Feb 01, 1999 10:30 PM By MCM staff

TEEN APPAREL CATALOG SHUTTERS Just Nikki, a teen apparel catalog launched by retailer Claire’s Stores in February 1998, mailed its last book in mid-November.

Uniting to promote e-commerce  Feb 01, 1999 10:30 PM By Shannon Oberndorf

The day after Thanksgiving traditionally kicks off the holiday shopping season. This past holiday season, online catalogers and industry organizations

Illume  Feb 01, 1999 10:30 PM By MCM staff

With more and more people burning for candles, it’s no wonder that manufacturer/wholesaler/retailer Illume has exceeded response expectations with its






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