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News ARCHIVE

Nordstrom joins the `.com’ parade  Oct 01, 1999 9:30 PM By Peter Girard

Count Nordstrom as another marketer that believes in the power of “.com.” The department store retailer/cataloger announced in August the creation of

Expanded parcel return service on hold  Oct 01, 1999 9:30 PM By Paul Miller

A Postal Rate Commission (PRC) hearing that was scheduled for Sept. 14 could block the U.S. Postal Service’s plan to expand the availability of its Bulk

Two cups up  Oct 01, 1999 9:30 PM By MCM staff

Women know that finding the right bra is difficult; it’s even harder for serious female athletes to find the proper sports bra. But true to its tag line,

OCTOBER AT DEAD LINE  Oct 01, 1999 9:30 PM By MCM staff

COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New

WEB MARKETING: Targeting those senior surfers  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Mature adults-17% of the online audience – can be easy to wooYour 65-year-old mother might not be able to program her VCR, but she might nonetheless be

Breaking creative rules  Oct 01, 1999 9:30 PM By MCM staff

Before you break the rules of catalog design, you need to understand what they are – and why they workCatalog design has come a long way from the industry’s

LEGISLATION  Oct 01, 1999 9:30 PM By Paul Miller

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer

Benchmark 1999 Production  Oct 01, 1999 9:30 PM By MCM staff

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented

DEMOGRAPHICS: Know thy buyer – Customer profiles differ by medium  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Catalogers pride themselves on knowing the demographics and spending habits of their typical customers. But some marketers with online as well as print

Harry and David’s Northwest Express  Sep 01, 1999 9:30 PM By Moira Pascale

The Internet may be a high-tech shopping medium, but Northwest Express’s Website of gifts, home goods, and apparel is as earthy as a walk in the Oregon






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