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News ARCHIVE

Are SOHOs worth it?  Jan 01, 1999 10:30 PM By Jane Zarem

The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing

new catalogs  Jan 01, 1999 10:30 PM By Moira Pascale

O’Brien Brothers: Life In High Gear for some, cars aren’t simply a means of transportation, but a way of life. Brothers George and Sean O’Brien love cars

Compaq, direct  Jan 01, 1999 10:30 PM By Mark Del Franco

Taking a page out of rival Dell Computer Corp.’s playbook, $24.58 billion computer manufacturer Compaq announced in November that it will begin selling

listings  Jan 01, 1999 10:30 PM By MCM staff

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly

New book speaks to Hispanics  Jan 01, 1999 10:30 PM By MCM staff

Nearly 29 million Hispanic consumers live in the U.S., and they have an estimated $350 billion to spend, according to the U.S. Census Bureau. By 2010,

Give peace a chance  Jan 01, 1999 10:30 PM By MCM staff

Some of the ugliest meetings I’ve ever attended have included managers from the retail promotions and the catalog circulation departments. They’re like

At deadline  Jan 01, 1999 10:30 PM By MCM staff

FINGERHUT CONTINUES ITS SPENDING SPREE In one week, general merchandise cataloger Fingerhut Cos. acquired a $100 million-plus cataloger and equity interests

Genesis regroups  Jan 01, 1999 10:30 PM By Paul Miller

Having spent the better part of its first three years on a catalog-buying binge after raising some $134 million in capital, Genesis Direct has put on

Getting past the gatekeeper  Dec 01, 1998 10:30 PM By Paul Miller

One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands

Blair’s new process  Dec 01, 1998 10:30 PM By Diane Cyr

Meet a loyal Blair Corp. shopper. She’s been buying Blair products for more than 20 years, ordering jackets, shoes, blouses, and skirts at least once






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