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Vermont’s colorful spin-off  Jun 01, 1999 9:30 PM By Mark Del Franco

Shortly after general merchandise cataloger Vermont Country Store mailed its Goods & Wares spin-off in early April, “I began getting calls from people

Magazine publisher grows a Sterling catalog  Jun 01, 1999 9:30 PM By MCM staff

‘People buy decorating magazines because they are getting ready to redecorate or remodel, and at that point, they are looking to buy,” says Don L. Nichol,

The 10 BEST Cost-Cutting Ideas of All Time  Jun 01, 1999 9:30 PM By Mark Del Franco

In the catalog business, shrinking margins and increased competition can eat into profits, so every penny counts. Whether it’s shaving a few bucks off

The 10 BEST Internet Marketing Concepts  Jun 01, 1999 9:30 PM By Sherry Chiger

As the editor of CATALOG AGE’S quarterly I.MERCHANT supplement (and as someone who sees little need to leave the house now that I have Internet access),

The 10 BEST Production Breakthroughs  Jun 01, 1999 9:30 PM By Shannon Oberndorf

We’ve come a long way, baby, in production technology. Sure, the printing press helped create the catalog industry as we know it, but advancements in

Polishing lackluster lists  May 01, 1999 9:30 PM By Moira Pascale

Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating

Feel-good ordering  May 01, 1999 9:30 PM By Liz Kislik

No matter how well targeted your mailing lists, how inviting your photography, or how compelling your product descriptions, you can lose sales if customers

CONDUCTING A CATALOG OPERATIONS AUDIT  May 01, 1999 9:30 PM By Curt Barry

Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you

Buy American with new catalog  May 01, 1999 9:30 PM By Moira Pascale

Americans aren’t the only consumers to value a “made in the USA” label on their products. Lenexa, KS-based Smith-Dale, a wholesaler of U.S.-made handcrafted

Appleseed’s buyout  May 01, 1999 9:30 PM By Mark Del Franco

Brenda Koskinen, the president/ CEO of women’s apparel catalog Appleseed’s, obviously believes in the future of the company: In March she bought the Beverly,






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