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News ARCHIVE

Getting past the gatekeeper  Dec 01, 1998 10:30 PM By Paul Miller

One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands

Blair’s new process  Dec 01, 1998 10:30 PM By Diane Cyr

Meet a loyal Blair Corp. shopper. She’s been buying Blair products for more than 20 years, ordering jackets, shoes, blouses, and skirts at least once

Femail Creations  Dec 01, 1998 10:30 PM By MCM staff

The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers

Information highway robbery  Dec 01, 1998 10:30 PM By MCM staff

Direct marketers lose nearly $100 million a year to fraudulent transactions, according to credit card processor Paymentech. And the losses may skyrocket

Pet peeved  Dec 01, 1998 10:30 PM By MCM staff

It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,

Mail Order Medical Supply  Dec 01, 1998 10:30 PM By MCM staff

When Mail Order Medical Supply (MOMS) took its catalog to the Web in July, it didn’t expect gangbuster online sales. “We were somewhat concerned about

Deluxe sells books-finally  Dec 01, 1998 10:30 PM By Paul Miller

Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one.

Fall Shortfalls  Nov 01, 1998 10:30 PM By Sherry Chiger

The stock market has become a manic roller coaster ride. Wall Street firms have begun mass layoffs. The President could soon be impeached. And as of September,

Choosing a software system  Nov 01, 1998 10:30 PM By Mark Del Franco

Your company is growing, and your catalog management software system-the nerve center of your business-is due for an upgrade. But with prices for systems

What consumer confidence?  Nov 01, 1998 10:30 PM By MCM staff

Despite booming consumer confidence throughout the spring and summer, the second quarter wasn’t particularly encouraging for most of the publicly traded






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