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News ARCHIVE

New Lists  Sep 01, 2000 9:30 PM By MCM staff

WOMEN WITH PCS The names of more than 4 million women with PCs at home are available through Worldata. All names in the file have responded to direct

Bridge City Tool Works, Fall 1999  Sep 01, 2000 9:30 PM By Sabrina Home

Bridge City Tool Works’ fall ’99 edition puts niche hardware in a glamorous light. As one judge commented, “The catalog can sell you a doorknob because

Uniforms to You, The Uniform Book 2000  Sep 01, 2000 9:30 PM By Sabrina Home

Starting with its whimsical cover, the Uniforms to You catalog is a feast for the eyes. Cutting-edge fashion photography, crisp clothing worn by attractive

New Selects  Sep 01, 2000 9:30 PM By MCM staff

CHRISTIANITY TODAY The Christianity Today Masterfile is now selectable by presence of children, as well as by the age ranges of the children, their gender,

Mountain Travel-Sobek, 2000  Sep 01, 2000 9:30 PM By Shayn Ferriolo

The first thing that strikes you about this edition of the Mountain Travel-Sobek catalog is its tag line, “Dream 2000.” This aptly describes the catalog’s

CATALOG STOCKS RISING – slowly  Aug 01, 2000 9:30 PM By Mark Del Franco

At first glance, the numbers indicate that direct marketing stocks are on a roll: up 64.1% over the past 12 months, much higher than Standard & Poor’s

B-to-b e-financing still out there  Aug 01, 2000 9:30 PM By Paul Miller

Despite widespread reports that financing for Internet start-ups – particularly b-to-b portals – has been drying up, the following investment firms each

MERCHANDISING: Fashion dressing up home  Aug 01, 2000 9:30 PM By Melissa Dowling

Apparel trends continue to drive home decorWhile the apparel industry has long influenced other merchandising sectors, the fashion influence is hitting

THE CATALOG AGE 100: THE HEAVY HITTERS  Aug 01, 2000 9:30 PM By Paul Miller

B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies

ECONOMIC TRENDS: Sales slowdown?  Aug 01, 2000 9:30 PM By Mark Del Franco

Mailers downplay sluggish economyJust six months ago, consumer confidence was nearly at a record high, unemployment was almost at a record low, and the






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