Dick’s Sporting Goods Sees Ecommerce Payoff in Q2

Content Manager

Ecommerce continues to pay off for Dick’s Sporting Goods. The retailer saw ecommerce sales growth of 7.3% in the second quarter, compared to 6.3% a year ago, reflecting a growth of 24.4%.

Edward Stack, chairman and CEO of Dick’s, said during an earnings call that the company plans to move its ecommerce site onto its own platform by January 2017.

“As you will recall, last quarter we completed a key step by successfully relaunching GolfGalaxy.com, including ship-from-store capabilities, and we remain on track to launch a Field & Stream transactional site later this year,” said Stack.

The new Field & Stream site will allow Dick’s to capture incremental sales and provide the opportunity to operate and learn from having two sites on a single platform, significantly leveraging costs.

André Hawaux, chief operating officer and executive vice president of Dick’s, said that omnichannel same-store sales have increased 1.5% driven by a 2.5% increase in sales per transaction and a 1% decrease in traffic. That decrease was due to the anniversary of last year’s World Cup event and golf promotions.

 

 

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.