Dick’s Sporting Goods Sees Ecommerce Payoff in Q2

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Ecommerce continues to pay off for Dick’s Sporting Goods. The retailer saw ecommerce sales growth of 7.3% in the second quarter, compared to 6.3% a year ago, reflecting a growth of 24.4%.

Edward Stack, chairman and CEO of Dick’s, said during an earnings call that the company plans to move its ecommerce site onto its own platform by January 2017.

“As you will recall, last quarter we completed a key step by successfully relaunching GolfGalaxy.com, including ship-from-store capabilities, and we remain on track to launch a Field & Stream transactional site later this year,” said Stack.

The new Field & Stream site will allow Dick’s to capture incremental sales and provide the opportunity to operate and learn from having two sites on a single platform, significantly leveraging costs.

André Hawaux, chief operating officer and executive vice president of Dick’s, said that omnichannel same-store sales have increased 1.5% driven by a 2.5% increase in sales per transaction and a 1% decrease in traffic. That decrease was due to the anniversary of last year’s World Cup event and golf promotions.

 

 

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