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Must Reads ARCHIVE

Kiehl’s Uses Targeted Personalization to Lift Revenues  May 15, 2014 3:36 PM By Daniela Forte

Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.

So You’ve Decided to Enter China – Now What?  May 14, 2014 7:25 PM By Kami Kris

Retailers looking to go international often have their eyes set on China in particular. China is, after all, the biggest opportunity for most online merchants. But they need to consider the following.

Hhgregg Aligns Itself with New Branding Purpose  May 14, 2014 11:13 AM By Daniela Forte

The impetus of hhgregg’s brand transformation came after the company’s CEO articulated a branding purpose to “inspire and delight” its customers.

Millennials’ Behavior Is Good, Bad and Ugly for Retail  May 14, 2014 7:43 AM By Steve Wellen

At the core of the retail evolution, we have millennials and their peculiar, online, mobile shopping habits. They are forcing retailers to pivot—but whether millennials are good, bad or ugly for your business just might come down to how you choose to respond.

4 Ways to Keep Customers’ Shopping Carts Full through Checkout  May 14, 2014 7:34 AM By Jan Vels Jensen

Shopping cart abandonment is one of the most frustrating things that can happen to an ecommerce company. To be so close to a sale only to lose it at the last minute is incredibly irritating – and incredibly common.

5 Excellent Examples of Omnichannel Retailing Done Right  May 14, 2014 7:27 AM By Jason Trout

Whether a retailer is just starting in the path of omnichannel retailing or simply looking for ways to refine your existing strategy, these 5 examples should give a better idea of how to do it right.

The Pros and Cons of Drop Shipping  May 12, 2014 4:10 PM By MCM Staff

In this video taken last month at Operations Summit 2014, S&S Worldwide Director of Distribution Mark Desrosiers shares his views on drop shipping with Multichannel Merchant Managing Editor Tim Parry.

3 Steps to Prep for Dads and Grads  May 12, 2014 4:01 PM By Maria Haggerty

Customer behavior during the summer holidays is quite different from the winter and Christmas shopping season. While this can present a challenge for retailers, it’s also a great opportunity to connect with new shoppers and build customer loyalty. Here are 3 steps retailers can take to ensure they are ready for graduations and Father’s Day.

Brewing Up a Coffee Company in the Cloud  May 12, 2014 10:57 AM By Ranga Bodla

You wouldn’t normally think of cloud business management software in relation to coffee. But for San Francisco-based Philz Coffee, brewing a perfect cup of coffee very much depends on having the right data and processes in place.

Office Depot Says Ecommerce is Fine for Canada Market  May 08, 2014 1:08 PM By Tim Parry

The purchasing preference of B2B customers in Canada has shifted: Just 3% Office Depot’s sales in Canada came via its OfficeMax Grand & Toy come bricks-and-mortar stores.






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