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MULTICHANNEL MERCHANT » MUST READS
Must ReadsMay 27, 2015 10:16 AM By Tim Parry
Personalized emails should go beyond “Dear, John,” but not be too creepy, says Thomas E. Smith, president of Goldcoast Consulting Group. See what ways you can personalize the email experience.
Must ReadsMay 26, 2015 5:12 PM By Daniela Forte
Nasty Gal saw explosive growth in a short period of time allowing it to attract millions of new customers due to its brand, loyal social following and online engagement. See what type of results Nasty Gal saw.
Must ReadsMay 26, 2015 2:16 PM By Daniela Forte
Ratings and reviews not only provide credibility for your business but make the purchase decision an easier one for your customer. See how you can properly leverage your ratings and reviews.
Must ReadsMay 26, 2015 6:28 AM By Santi Pierini
In the era of the multichannel shopper, understanding the end-to-end customer journey is essential to marketing success. Here are five best practices marketers should follow to better understand, and ultimately optimize, the customer journey.
Must ReadsMay 20, 2015 12:19 PM By Tim Parry
The survey found that 76% of Canadian consumers who made an online purchase from a U.S.-based retailer within the last six months, as well as 63% of U.S. online shoppers, identified shipping costs as very important; while 44% and 32%, respectively, said it was the single most important factor.
Must ReadsMay 20, 2015 6:05 AM By Mike O'Brien
While presenting a number of risks and some significant barriers to entry, global ecommerce represents a massive opportunity and more retailers are jumping onboard as solutions for addressing cross-border business become more readily available. Here’s a look at what’s fueling cross-border ecommerce growth.
Must ReadsMay 19, 2015 5:36 PM By Mike O'Brien
While presenting a number of risks and some significant barriers to entry, global ecommerce represents a massive opportunity and more retailers are jumping onboard as solutions for addressing cross-border business become more readily available.
Must ReadsMay 19, 2015 5:02 PM By Daniela Forte
Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers. See how giggle incorporates images submitted directly from their customers or tagged on Instagram into their product and email campaigns.
Must ReadsMay 19, 2015 2:12 PM By Daniela Forte
This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.
Must ReadsMay 19, 2015 1:50 PM By Daniela Forte
There are several ways to improve the customer experience, and one way is through the execution of surveys, see how American Mint leverages this customer service tactic.