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MULTICHANNEL MERCHANT » MUST READS
Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.
Retailers looking to go international often have their eyes set on China in particular. China is, after all, the biggest opportunity for most online merchants. But they need to consider the following.
The impetus of hhgregg’s brand transformation came after the company’s CEO articulated a branding purpose to “inspire and delight” its customers.
At the core of the retail evolution, we have millennials and their peculiar, online, mobile shopping habits. They are forcing retailers to pivot—but whether millennials are good, bad or ugly for your business just might come down to how you choose to respond.
Shopping cart abandonment is one of the most frustrating things that can happen to an ecommerce company. To be so close to a sale only to lose it at the last minute is incredibly irritating – and incredibly common.
Whether a retailer is just starting in the path of omnichannel retailing or simply looking for ways to refine your existing strategy, these 5 examples should give a better idea of how to do it right.
In this video taken last month at Operations Summit 2014, S&S Worldwide Director of Distribution Mark Desrosiers shares his views on drop shipping with Multichannel Merchant Managing Editor Tim Parry.
Customer behavior during the summer holidays is quite different from the winter and Christmas shopping season. While this can present a challenge for retailers, it’s also a great opportunity to connect with new shoppers and build customer loyalty. Here are 3 steps retailers can take to ensure they are ready for graduations and Father’s Day.
You wouldn’t normally think of cloud business management software in relation to coffee. But for San Francisco-based Philz Coffee, brewing a perfect cup of coffee very much depends on having the right data and processes in place.
The purchasing preference of B2B customers in Canada has shifted: Just 3% Office Depot’s sales in Canada came via its OfficeMax Grand & Toy come bricks-and-mortar stores.