MULTICHANNEL MERCHANT » MUST READS
The more time and energy you invest in planning your holiday shipping and fulfillment strategy, the more effective your brand will be in delivering the type of customer experience that will keep shoppers coming back in 2014. While it’s too late to effectively change your retail agenda through the end of the year, here is a list things you can focus on from now through Christmas.
If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.
Despite all the angst and venom consumers spewed towards merchants who chose to open their doors on Thanksgiving night, it appears Thanksgiving Day shopping is here to stay. Here’s why.
Thanksgiving weekend 2013 has come and gone. Here are the Top 10 interesting ecommerce and in-store facts and figures from the holiday weekend.
This holiday season, businesses must focus extensively on application performance and usability, in order to get users to increase transactions. Compuware has compiled the following five suggestions for improving performance and boosting sales.
U.S. based footwear merchant Skechers announced that it is planning a major investment and technology upgrade to its European distribution center in Belgium. These investments will improve performance and prepare the facility for a future expansion.
It’s easy to fall into the trap of gathering all kinds of data because you don’t want to miss an opportunity. In fact, there are really just a handful of data points to keep an eye on this holiday season.
Launching a pre-Christmas sale is a sure-fire attention-grabber, however there are many other ways that retailers can stand out online and on the high street, fostering loyalty that will last into the New Year and beyond.
Like it or not, retail stores will open their doors on Thanksgiving Day (or Thanksgiving Night) so mobs of consumers can get great deals on flat panel televisions, iPads, toys, apparel and more. Here’s why bricks-and-mortar feels the need to compete with ecommerce.
Which is more important in the eyes of the consumer this holiday: free shipping, delivery tracking, shipping options, or overall shipping costs? The answer, well, all depends on which demographic you are trying to secure but simply a wide variety of shipping options could be the key to offering the best shopping experience to consumers this holiday season.