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MULTICHANNEL MERCHANT » MUST READS
Must ReadsOct 29, 2014 9:55 AM By Mike O'Brien
With the holiday shopping season fast approaching, retailers are lining up in droves to offer “free” shipping to consumers as a promotional tool to drive sales.
Must ReadsOct 28, 2014 8:01 PM By Oren Levy
Most retailers are at a loss as to how to implement an omnichannel strategy in their physical and online stores. However, there are a number of solutions available to help retailers of all sizes cater to the consumer expectation for a personalized cross-channel shopping experience.
Must ReadsOct 28, 2014 11:57 AM By Daniela Forte
When L’Oreal USA incorporated interactive videos into its website, the company saw its average order value increase. See what other changes product videos did for the company.
Must ReadsOct 27, 2014 3:04 PM By Michele Salerno
Shopping carts are not simply tools for conversion. They can literally make or break a retailer. Here are three shopping cart features that will provide excellent foundations to satisfy customer expectations and keep them spending with you.
Must ReadsOct 24, 2014 10:18 AM By Bart Heilbron
If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.
Must ReadsOct 21, 2014 2:51 PM By Daniela Forte
This initiative by JD.com will help process orders during Singles Day, and generates a spike in online shopping as people buy gifts for single friends.
Must ReadsOct 21, 2014 10:56 AM By Daniela Forte
Alibaba and China Shipping Group joined forces to establish a new logistic platform that enhances the efficiency of international trade and benefits both Chinese and Brazilian companies when it’s fully operational.
Must ReadsOct 20, 2014 4:37 PM By Mike O'Brien
Is Apple banking too much on its brand strength as it launches Apple Pay? What kind of lessons can it learn from Google Wallet? In this video, Multichannel Merchant Senior Editor Mike O’Brien asks ACI Worldwide Director of Product Management John Gessau these questions and more.
Must ReadsOct 20, 2014 3:26 PM By Daniela Forte
In an effort to speed up system upload times and deliver richer product information through all customer touch points, Schneider Electric Buildings Business (SEBB) partnered with data management provider Riversand and now sees a 75% reduction in product information upload time.
Must ReadsOct 20, 2014 1:25 PM By Sean Cook
Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Here are five universal tactics that can help you increase conversion.