Must Reads ARCHIVE

The 7 Wonders of Selling into China  Apr 14, 2015 8:57 AM By Melissa O'Malley

How can small business owners overcome language barriers, cultural differences and shipping challenges to increase sales in China – one of this year’s hottest international ecommerce markets? Here are seven key considerations when selling to China

Upselling Online Done Right Boosts Sales And Satisfaction  Apr 14, 2015 8:28 AM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.

Ecommerce Will Drive African Logistics Growth in 2015  Apr 12, 2015 9:49 AM By MCM Staff

2015 will be a year of growth for the logistics industry on the African continent, largely driven by increased consumer demand and the rapidly developing ecommerce industry. Here’s what you need to know.

What Are You Waiting For? Hurry Up and Get That Second Purchase  Apr 08, 2015 10:17 AM By Donna Fulmer

Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.

Building the Case for Retailer-Vendor Data Sharing  Apr 07, 2015 5:11 PM By Eric Green

Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?

How a Healthy Affiliate Program Can Improve SEO and PPC  Apr 07, 2015 4:39 PM By Robert Glazer

The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how.

Report Reveals Retailers Don’t Know Their Customers  Apr 07, 2015 4:24 PM By Daniela Forte

While consumers are willing to share their personal information with trusted businesses for experiences that are unique to them, the study found, they expect brands to deliver an outstanding customer experience.

The Trial and Error Method of Cultural Color Choices  Apr 07, 2015 2:42 PM By Donald L. Dunnington

Navigating your online brand through the many design and color choices can be tough enough within your domestic market. The danger really escalates when you apply your brand’s corporate style to other cultures. The real danger comes in either failing to consider cultural differences such as color’s impact on your target market. How do you know you have it right?

Making the Direct-to-Customer Returns Process Easy and Painless  Apr 07, 2015 12:28 PM By Mike O'Brien

How do you make your returns process easy and painless for direct-to-customer orders? We asked this question to three direct-to-customer retail executives who will be speaking at Operations Summit 2015, which will be held April 14-16 in Louisville, KY.

Why Mobile is the New Retail Hub  Apr 06, 2015 1:24 PM By Bryan Bartlett

Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.

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