MULTICHANNEL MERCHANT » MUST READS
With the help of Bluetooth technology, shoppers can now tailor their shopping experience inside one of 254 Apple stores throughout the United States, through the new iBeacon mobile app.
With shoppers increasingly using mobile devices to make purchases, Shopatron saw an increase in its Cyber Monday sales of 52% over the 2012 holiday season, according to a press release by Shopatron.
With the holiday shopping season in full swing, merchants are looking to boost holiday sales this year. However, business could ultimately suffer if customer service is not up to par. Here are five tips that will lead to not only exceptional customer service across all channels but also a happy customer.
The Cyber Weekend holiday was one for the record books for online merchants. The influx of holiday shoppers also meant and increase in holiday contact center calls. However, according to a recent survey conducted by StellaService, a majority of consumers spent most of their holiday weekend on hold.
Rakuten saw a huge jump in visits to its ecommerce site, the rise in consumer sales and traffic began Monday before Black Friday with a spike on Thanksgiving Day and an increase the morning of Black Friday, according to a press release.
As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels. However, in order to achieve this and capitalize on peak buying seasons, retailers must gain greater control over product information and other master data in order to achieve omnichannel success.
Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.
The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.
If the Marketplace Fairness Act were to pass, will it really have a serious impact on mom-and-pop online merchants? Jonathan Barsade, CEO of Exactor, dives into the complicated and highly debated online sales tax issue and discusses how proper compliance software will ease the possible burden for small ecommerce shops.
Online retailers are always on the lookout for ways to drive additional revenue, accept during the holiday time, when merchants are generally focused on securing sales. But the smartest retailers are also concentrating on website performance and how to use the holiday shopping season to derive data. Here are 5 things you can do, right now, that will help increase conversion rates throughout 2014.