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MULTICHANNEL MERCHANT » MUST READS
Must ReadsOct 20, 2014 3:26 PM By Daniela Forte
In an effort to speed up system upload times and deliver richer product information through all customer touch points, Schneider Electric Buildings Business (SEBB) partnered with data management provider Riversand and now sees a 75% reduction in product information upload time.
Must ReadsOct 20, 2014 1:25 PM By Sean Cook
Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Here are five universal tactics that can help you increase conversion.
Must ReadsOct 16, 2014 1:01 PM By Daniela Forte
A majority of smartphone users (55.7%) said they will use their device in some fashion this holiday season, up from 53.8% last year.
Must ReadsOct 16, 2014 10:55 AM By Daniela Forte
Known as ePass, the new service combines Alipay’s cross-border foreign currency settlement capability with overseas delivery solutions from China Smart Logistics Network. It offers retailers access to e-marketing options from Chinese online ad network Alimama.
Must ReadsOct 16, 2014 10:05 AM By Mike O'Brien
Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
Must ReadsOct 15, 2014 4:41 PM By Daniela Forte
The online store launch will extend Costco’s product offering to consumers in mainland China for the first time. Costco’s online store will initially provide a range of products including food and healthcare product listings, as well as Costco’s private label Kirkland Signature products.
Must ReadsOct 13, 2014 10:30 AM By Mike O'Brien
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
Must ReadsOct 12, 2014 11:12 AM By Tim Parry
China may be a hot spot for U.S.-based merchants, but emails deliverability to consumers there are more than likely not reaching the intended recipient. Here’s a look at other places U.S.-based senders are having a hard time reaching, and what they need to do to improve deliverability rates.
Must ReadsOct 11, 2014 3:15 PM By Sue Chapman
An omnichannel strategy allowes shoppers to buy online, pick up in-store, make returns and price match with other stores and sites. Here are four areas to plan for to enhance your omnichannel strategy for the holidays.
Must ReadsOct 11, 2014 2:19 PM By Stephen Bulger
While fully funding a campaign on Kickstarter or Indiegogo is hard enough, that’s just half the battle, as post-campaign problems often occur with manufacturing and order fulfillment. So here are a few tips for the second half of that battle.
by Tim Parry
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