MULTICHANNEL MERCHANT » MUST READS
Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.
When it comes to getting into the realm of same-day shipping it’s not about building a warehouse in every state or waiting to see what Amazon does. According to Shutl CEO and founder Tom Allason, it’s all about focusing on your brick-and-mortar store.
Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.
The National Retail Federation, along with 20 other retailers, have asked a federal judge to reject a proposed settlement over credit card swipe fees alleging it is an “evil” price fixing practice conducted by Visa and MasterCard.
There are several ways retailers can improve their ecommerce business. Emerging ecommerce businesses have several advantages over big names, especially when it comes to personalization and customer service, according to an article on Forbes.com.
Pinterest has upped the IQ of its pins so that retailers can get more out of pinning and in turn, it can drum up sales, according to an article by Venturebeat.com.
While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.
Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak. Since it is known to return more than $40 per dollar spent, makes its cost effectiveness undeniable.
As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.