Must Reads ARCHIVE

Men’s Wearhouse Acquires Brand Joseph Abboud  Jul 18, 2013 1:55 PM By Daniela Forte

The Men’s Wearhouse (NYSE: MW) today announced that it has signed a definitive agreement to acquire JA Holding, Inc. (“JA Holding”), the parent company of the celebrated American clothing brand, Joseph Abboud.

7 Tips for Selecting Your Next Ecommerce Platform  Jul 18, 2013 10:39 AM By Erin Lynch

With so many choices available, how do you decide which ecommerce platform best suits your company’s needs?

5 Steps eBags Used to Create a Successful Crosschannel Campaign  Jul 17, 2013 11:53 AM By Daniela Forte

Online accessories retailer eBags worked with ExactTarget to create its 2012 back-to-school sweepstakes, “Bag an iPad,” connecting its customers with social media.

J&P Cycles Prepares for Sturgis Rally  Jul 16, 2013 10:38 AM By Erin Lynch

For some retailers, a pop-up store is key around the holiday shopping season or in hopes of opening up your brand to a new audience. But for J&P Cycles, which runs a pop-up store every year during the Sturgis Motorcycle Rally, it means a $1 million boost in sales.

What to Do with Slow Moving Inventory  Jul 16, 2013 10:06 AM By Erin Lynch

Slow moving inventory is an issue that retailers never want to have, but more likely than not, will. But that doesn’t mean you have to let slow moving inventory collect dust. Here are a few things you can do to either turn a profit or gain valuable customer appreciation.

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.

Office Oxygen Breathes New Life in the Workplace  Jul 10, 2013 11:12 AM By Erin Lynch

When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.

Merchants Look To Eco-Friendly Alternatives In Packaging  Jul 09, 2013 1:14 PM By Daniela Forte

The way merchants are packaging their products has changed over the years looking toward more eco-friendly alternatives along with enhanced branding on their packages.

Oriental Trading Company Acquires Mindware  Jul 08, 2013 11:41 AM By Daniela Forte

Oriental Trading Company, a party supplies merchant, announced on June 27 it has acquired MindWare, a retailer of educational toys for children.

Can Social Login Really Make a Difference?  Jul 02, 2013 3:17 PM By Erin Lynch

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.






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