MULTICHANNEL MERCHANT » MUST READS
Must ReadsMay 26, 2015 6:28 AM By Santi Pierini
In the era of the multichannel shopper, understanding the end-to-end customer journey is essential to marketing success. Here are five best practices marketers should follow to better understand, and ultimately optimize, the customer journey.
Must ReadsMay 20, 2015 12:19 PM By Tim Parry
The survey found that 76% of Canadian consumers who made an online purchase from a U.S.-based retailer within the last six months, as well as 63% of U.S. online shoppers, identified shipping costs as very important; while 44% and 32%, respectively, said it was the single most important factor.
Must ReadsMay 20, 2015 6:05 AM By Mike O'Brien
While presenting a number of risks and some significant barriers to entry, global ecommerce represents a massive opportunity and more retailers are jumping onboard as solutions for addressing cross-border business become more readily available. Here’s a look at what’s fueling cross-border ecommerce growth.
Must ReadsMay 19, 2015 5:36 PM By Mike O'Brien
While presenting a number of risks and some significant barriers to entry, global ecommerce represents a massive opportunity and more retailers are jumping onboard as solutions for addressing cross-border business become more readily available.
Must ReadsMay 19, 2015 5:02 PM By Daniela Forte
Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers. See how giggle incorporates images submitted directly from their customers or tagged on Instagram into their product and email campaigns.
Must ReadsMay 19, 2015 2:12 PM By Daniela Forte
This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.
Must ReadsMay 19, 2015 1:50 PM By Daniela Forte
There are several ways to improve the customer experience, and one way is through the execution of surveys, see how American Mint leverages this customer service tactic.
Must ReadsMay 18, 2015 2:30 PM By Daniela Forte
Nordstrom reported tremendous success with its online off-price business which saw a sales growth of 50% in the first quarter. See what other growth initiatives are planned for Nordstrom.
Must ReadsMay 14, 2015 11:15 AM By Daniela Forte
Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.
Must ReadsMay 12, 2015 10:59 AM By Stephanie Capretto
There are several ways marketers can boost mobile engagement, see what these are and how they can benefit your brand.
by Mike Ward
Posted 7 hours ago
Posted 8 hours ago