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Must Reads ARCHIVE

PIM System Helps Speed Up Schneider Electric Buildings Business  Oct 20, 2014 3:26 PM By Daniela Forte

In an effort to speed up system upload times and deliver richer product information through all customer touch points, Schneider Electric Buildings Business (SEBB) partnered with data management provider Riversand and now sees a 75% reduction in product information upload time.

5 Universal Tactics to help Increase Conversions  Oct 20, 2014 1:25 PM By Sean Cook

Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Here are five universal tactics that can help you increase conversion.

Consumers Turn to Their Mobile Devices This Holiday Season  Oct 16, 2014 1:01 PM By Daniela Forte

A majority of smartphone users (55.7%) said they will use their device in some fashion this holiday season, up from 53.8% last year.

New Alipay Service Helps Western Companies Expand to China  Oct 16, 2014 10:55 AM By Daniela Forte

Known as ePass, the new service combines Alipay’s cross-border foreign currency settlement capability with overseas delivery solutions from China Smart Logistics Network. It offers retailers access to e-marketing options from Chinese online ad network Alimama.

eBay CMO Talks About Global Branding Campaign  Oct 16, 2014 10:05 AM By Mike O'Brien

Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.

Costco Enters China Through Tmall  Oct 15, 2014 4:41 PM By Daniela Forte

The online store launch will extend Costco’s product offering to consumers in mainland China for the first time. Costco’s online store will initially provide a range of products including food and healthcare product listings, as well as Costco’s private label Kirkland Signature products.

Canadian Ecommerce a Great Opportunity for U.S. Merchants  Oct 13, 2014 10:30 AM By Mike O'Brien

With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.

China a Hotspot for Merchants, but Email Deliverability is Bad  Oct 12, 2014 11:12 AM By Tim Parry

China may be a hot spot for U.S.-based merchants, but emails deliverability to consumers there are more than likely not reaching the intended recipient. Here’s a look at other places U.S.-based senders are having a hard time reaching, and what they need to do to improve deliverability rates.

4 Ways to Enhance Your Omnichannel Holiday Strategy  Oct 11, 2014 3:15 PM By Sue Chapman

An omnichannel strategy allowes shoppers to buy online, pick up in-store, make returns and price match with other stores and sites. Here are four areas to plan for to enhance your omnichannel strategy for the holidays.

3 Kickstarter and Crowdfunding Order Fulfillment Tips  Oct 11, 2014 2:19 PM By Stephen Bulger

While fully funding a campaign on Kickstarter or Indiegogo is hard enough, that’s just half the battle, as post-campaign problems often occur with manufacturing and order fulfillment. So here are a few tips for the second half of that battle.






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