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Must Reads ARCHIVE

Omnichannel Retailers Stand to Win or Lose at Every Touch Point  Jan 01, 2014 8:41 PM By Bharath Gowda

Today we wouldn’t dream of buying that goat until we polled our Facebook friends about where they got their goats and how much they paid, scoured the web for goat merchant reviews, did some in-store showrooming and bar code scanning to see if we could get a better price at a goat place down the street, and maybe used an augmented reality app to see how different goats would look grazing in our back yard.

5 Digital Marketing Resolutions for 2014  Jan 01, 2014 8:30 PM By Graham Cooke

With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.

Multichannel Merchant’s Best of 2013  Jan 01, 2014 3:42 PM By Tim Parry

2013 was a big year for ecommerce, omnichannel commerce, multichannel commerce, etc. And on the following pages, I bring you the 30 most-popular pieces of content viewed on Multichannel Merchant’s website in 2013.

These Merchants Have the Best Return Policies  Dec 23, 2013 12:13 PM By Tim Parry

No matter how much thought goes into a gift, however, sometimes shoppers miss the target — which is why something as dry as a store’s return policy can be the redeeming factor when it comes to unwanted gifts.

Mobile Website Performance: 6 Tips for the Holidays  Dec 20, 2013 3:08 PM By Bharath Gowda

Consumers stress over slow-loading mobile commerce sites – 20% of those surveyed prefer being stuck in a traffic jam to waiting for a site to load. So how do retailers ensure optimal mobile website performance during the most wonderful – and busy – time of the year? Here are six tips.

Cozy Up To Customers with Mobile Analytics  Dec 20, 2013 12:02 PM By Len Shneyeder

As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.

IBM Predicts an Omnichannel Shopping World  Dec 18, 2013 8:04 AM By Tim Parry

In five years, new innovations will make buying local du jour once again, according to IBM’s 8th-annual IBM 5 in 5 list of innovations that have the potential to change the way people work, live and interact during the next five years. Here’s why IBM predicts the decline of ecommerce and the rebirth of the in-store shopping experience.

Survey Reveals Mobile Shoppers Prefer Convenience Over Security  Dec 17, 2013 12:58 PM By Daniela Forte

Mobile holiday shopping has increased 80% over 2012 with nearly 20% of sales coming from mobile devices, according to a press release.A recent survey by Tripwire, Inc., found that consumers are not concerned about security as they are about convenience.

New Report Reveals Insights into Showrooming, Mobile Technology and Social Media  Dec 16, 2013 1:29 PM By Daniela Forte

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

Home Depot to Look Into Same-Day Shipping Initiative in 2014  Dec 12, 2013 4:19 PM By Erin Lynch

With the addition of three new distribution centers in California, Atlanta, and Ohio, Home Depot announced plans on Dec. 11 to develop same-day shipping capabilities.






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