Must Reads ARCHIVE

Amazon Expands Seller Holiday Deals Program Worldwide  Oct 07, 2014 11:10 AM By Daniela Forte

Sellers will be offering thousands of deals throughout the holiday season across most product categories. The seller holiday deals program, which was introduced for the first time last year, will now be expanding worldwide on local Amazon sites in the U.S., in the EU, China, Japan, India and Canada.

How Product Reviews Can Benefit Retailers  Oct 06, 2014 11:12 AM By Daniela Forte

Matt Moog, CEO of ratings and reviews software company Power Reviews said product reviews help drive traffic to a website, helps increase conversion of people once they get to the website, and is one of the best sources retailers have of a customer’s actual experience with products.

How Williams-Sonoma Finds Success in the Digital Age  Oct 06, 2014 11:02 AM By Daniela Forte

Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.

Bringing Your Contact Center Across Borders  Oct 02, 2014 2:01 PM By Tim Parry

With the growing popularity of cross-border ecommerce, do you need to expand your contact center strategy? Depending on which countries you ship to should determine if you need additional contact center needs, or the need to outsource services. Here’s how Brooks Brothers works with its global customers.

3 Technology Predictions for Online Retailers  Oct 01, 2014 11:20 AM By Marcel Munoz

Consumer behavior is shaping the future of online retail in ways we never imagined a few years ago. Mobile computing devices, such as smartphones and tablets, have dramatically changed shoppers’ preferences and are driving the need for rapid change. Here are three technology predictions that will be common place by the year 2020 — if not before.

Why Exceeding Fulfillment Expectations is the New Holiday Ecommerce Strategy  Oct 01, 2014 10:06 AM By Kevon Hills

With each passing year, more ecommerce retailers urge their holiday shoppers to trust that they’ll be on time delivering each gift off their list. When customer care goes the extra mile, and CSR channels are well-prepared for holiday traffic, fulfillment presents retailers with another chance to shine in the eyes of seasonal shoppers.

Amazon 20th Anniversary Shows How Ecommerce and Marketing Have Evolved  Sep 30, 2014 4:16 PM By Joe Colopy

This year marks Amazon’s 20th anniversary, and few can argue the company’s defining and revolutionary impact on commerce. So, as we reflect back on 20 years of Amazon and what lies ahead, what do commerce marketers need to consider in order to stay ahead of the competition?

What Omnichannel Shoppers Mean for Retailers and Customer Loyalty  Sep 30, 2014 3:59 PM By Graeme Grant

In our omnichannel world, creating loyal customers will come down to being relevant to each shopper – whenever and however they choose to interact with you, whether that’s in-store, online, via email or on a mobile device.

Sears Adds Returns, Exchanges to In-Car Pickup  Sep 30, 2014 8:15 AM By Mike O'Brien

To take advantage of the new return/exchange service, customers can visit, click on the customer service link, choose “returns and exchanges” and follow the prompts to identify the item. For an exchange, they select a new item and get an email confirmation when the replacement is ready for pickup.

Once at the store, they park in a designated In-Vehicle Pickup spot, and notify the store of their arrival via the app. A timer will start on the phone, and a Sears associate will arrive within five minutes and complete the return or exchange.

Sport Chalet Re-Launches Website  Sep 25, 2014 10:45 AM By Daniela Forte

The re-launch, which took roughly six months to complete, included a complete redesign of the site, incorporation of features such as Find in Store, sale of a gift cards, and the creation of a community section that integrates customer stories, pictures and experiences.

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