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MULTICHANNEL MERCHANT » MUST READS
Must ReadsJun 26, 2014 4:07 PM By Daniela Forte
Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.
Must ReadsJun 26, 2014 2:00 PM By Mike O'Brien
Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.
Must ReadsJun 26, 2014 1:17 PM By Daniela Forte
OverstockArt.com re-launched its iPad app version 6.0 earlier this week, which promises a more interactive experience between the brand and customer.
Must ReadsJun 25, 2014 1:27 PM By Jonathan Levitt
Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. So how do you honor your customer’s humanity? In a world overloaded with choices, content and reviews, in what practical ways can you guide how customers relate to your brand?
Must ReadsJun 25, 2014 12:07 PM By Zach Ferres
It’s not the big brands that are really moving the ecommerce needle in the space — it’s the smaller ones. Here’s a look at the lessons big behemoths like Amazon can learn from Threadless, TOMS Shoes and HauteLook.
Must ReadsJun 23, 2014 2:15 PM By Rob Martinez
The presentation, which is entitled Get It Delivered For Less: World-Class Strategies for Sourcing Global Parcel Transportation Rates & Contracts, provides advanced procurement strategies for shippers looking to reduce global parcel costs through contract negotiations.
Must ReadsJun 20, 2014 3:45 PM By Mike O'Brien
FedEx reported revenue was up 4% and net income up 141% for the fourth quarter ended May 31.
Must ReadsJun 20, 2014 1:41 PM By Daniela Forte
Since it began working with NetSuite, Jimmy Jazz has averaged 87% annual ecommerce growth over the past four years.
Must ReadsJun 20, 2014 10:13 AM By Mike O'Brien
Walmart will open a 1.2 million sf distribution center in Indiana by 2015 that will distribute goods to more than 160 million people in two days or less.
Must ReadsJun 19, 2014 5:03 PM By Mike O'Brien
MCM contributor Curt Barry offers practical information for shippers in light of dimensional weight pricing moves by major carriers.