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Must Reads ARCHIVE

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.

Office Oxygen Breathes New Life in the Workplace  Jul 10, 2013 11:12 AM By Erin Lynch

When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.

Merchants Look To Eco-Friendly Alternatives In Packaging  Jul 09, 2013 1:14 PM By Daniela Forte

The way merchants are packaging their products has changed over the years looking toward more eco-friendly alternatives along with enhanced branding on their packages.

Oriental Trading Company Acquires Mindware  Jul 08, 2013 11:41 AM By Daniela Forte

Oriental Trading Company, a party supplies merchant, announced on June 27 it has acquired MindWare, a retailer of educational toys for children.

Can Social Login Really Make a Difference?  Jul 02, 2013 3:17 PM By Erin Lynch

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.

USPS to See Real Time Tracking in All Locations by Years End  Jul 01, 2013 1:43 PM By Erin Lynch

The United States Postal Service expects to see real time tracking in all 67 of its districts by the end of 2013. The move was generated to give “piece of mind” to both the customer and the shipper with 15-minute real time package tracking.

Video Adds Value to Ecommerce Marketing  Jul 01, 2013 12:48 PM By Dr. Melody King

Video can be used to promote products after people have visited your site and/or placed an order, with an incentive to make another purchase. It can also be used to attract visitors to your site as they’re surfing the web or conducting web searches for specific items.

Get Your Holiday Email Plan in Place  Jun 27, 2013 2:58 PM By Ross Kramer

The second half of the year is full of opportunities. Depending on your business, you can capitalize on a number of holidays. So what should you be doing with your email marketing plan now to be poised to maximize holiday sales in the months ahead?

Before You Remove Your Yahoo Subscriber  Jun 25, 2013 5:30 PM By Daniela Forte

With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.

Dillon Joins Ulta Beauty as Its New CEO  Jun 25, 2013 12:22 PM By Daniela Forte

Beauty retailer Ulta Beauty announced on June 24 the appointment of Mary Dillon as its new CEO and member of the Board of Directors effective July 1, according to a press release. Dillon will replace interim CEO Dennis K. Eck who will step down from his position at that time.






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