Blair to Consolidate Titles

Warren, PA—General merchandise mailer Blair Corp. plans to fold its Today’s Kitchen, Improved Living, and Blair Shoppe Gift Gallery titles into its core Blair Shoppe catalog by year’s end. In a statement, president/CEO John Zawacki said that the three catalogs “have successfully generated customer activity and revenue, but we see their long-term growth potential limited as stand-alone businesses.”

With the money it will save by no longer producing the three titles, Blair will expand the circulation of its newer catalogs: 220 Hickory, which sells apparel for women 40-60 years old; Scandia Woods, which sells casual men’s apparel to baby boomers; and Blair Custom Wear, a business-to-business catalog selling apparel that can be custom-embroidered for corporate sales.

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