Brooks Brothers Enables the Mobile Channel through a Smartphone Optimized Website

NEW YORK & AUSTIN, Texas–(BUSINESS WIRE)–Brooks Brothers, America’s oldest clothing retailer, today announced the availability of its mobile optimized website that creates a rich and unique mobile shopping experience for its customers, powered by Digby’s Mobile Software Commerce Platform. The retailer’s new presence in the “mobile world” leverages the capabilities of today’s smartphones while simultaneously extending the traditions and values the company has held for nearly two centuries. Brooks Brothers customers can now quickly and easily search, review and buy products from the retailer directly from their mobile devices, while in the home, when mobile and when in-store.

Brooks Brothers created its mobile optimized website as part of their strategic move into mobile commerce. Through these new mobile touchpoints, they created an exceptional and engaging shopping experience so customers can now easily research and purchase items in as little as 60 seconds by visiting from their mobile device. Key features of the Brooks Brothers mobile shopping experience include: rich product photographs with multiple color images, complete product descriptions, shop by category for men, women, boys and girls, store locator, email signup, order tracking, complete site search, ratings and reviews, promotional offers, share to Facebook, and email a friend.

“Brooks Brothers has been a fashion and retail innovator since our founding in 1818,” said Brian Dean, Vice President, Direct at Brooks Brothers. “We realize and understand the emerging importance of mobile and being able to access leading products anytime, anywhere and we want our loyal customers to be able to take full advantage of that through an engaging mobile experience.”

Brooks Brothers is shifting into mobile at a very strategic time. Morgan Stanley researchers predict that the mobile Web will be bigger than desktop Internet by 2015.

“With more than 50% of Americans expected to own a smartphone by the end of 2011 and mobile shopping reaching a tipping point, Brooks Brothers’ enablement of the mobile channel to their already powerful e-Commerce site, catalog and store presence across the world ensures their customers the best possible, most accessible shopping experience,” said Dave Sikora, President and CEO of Digby. “We are very excited about working with Brooks Brothers and their strong heritage and we will make sure that their shift into mobile remains a long term strategic success.”

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