Creating an Emotional Connection With Your Customer

Launched in March 2013, Wildfang is an online and offline retailer serving up over 50 brands, including its own private label line, of women’s apparel for tomboys.

Featured in numerous publications such as The Guardian, The New York Times, and Vogue, Wildfang has quickly built a highly engaged tribe of fans, including numerous A-List celebrities and musicians like Kristen Stewart, Ellen Page and Janelle Monae.

At the NEMOA directXchange conference on September 14, Wildfang co-founder and CEO Emma Mcilroy will discuss how Wildfang is building a movement of badass women through a balanced use of emotional connection and consumer insights.

In a competitive ecommerce marketplace, Mcilroy said Wildfang’s goal is to know its customer better than anyone else does. But Mcilroy adds that it’s not one dimensional: It’s not just about the products she busy from Wildfang, but where she likes to hang out in her free time, which celebrity she cases about, which topics in the news matter the most to her, and more.

“I think Wildfang has been successful in a number of ways, but first and foremost with building an emotional connection with a tribe of people who love us and want to be a part of our mission and our movement,” Mcilroy says in the above video.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.

Leave a Reply

Your email address will not be published. Required fields are marked *