FIRING BACK: You snooze, you lose

When the Catalog Age staffers picked our brilliant ideas for new catalogs in the Backword section of the June issue, senior managing editor Sherry Chiger thought she had a winner with All Things Icelandic, a gift book of items from Iceland. She sure did – just ask the folks at Arctic Nature, an Icelandic gifts catalog based in Reykjavik.

OK, they got there first – this time. But don’t worry, our bright ideas just keep coming.

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