Help Wanted: Macy’s, Kohl’s & Old Navy Look for New Marketing Heads

help-wanted-264The “Help Wanted” signs have gone up at Macy’s, Kohl’s, and Old Navy, who are all looking for new heads of their respective marketing departments.

Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service.

Reardon was named Macy’s Chief Marketing Officer in February 2012. She leads Macy’s multi-faceted world of marketing, including macys.com and the company’s advertising, creative development, social, mobile, and digital media, brand public relations, cause and tourism marketing, special events, media planning, consumer insights and data analysis for its 730 stores nationwide.

According to Milwaukee Business Journal, Kohl’s Corp. executive vice president of marketing Will Setliff is leaving his post. Kohl’s confirmed Setliff’s resignation in a written statement last week.

In February, Kohl’s eliminated the positions of Krista Berry, executive vice president and chief digital officer; Bevin Bailis, senior vice president for communications and public relations; and Paul Calderon, senior vice president for store environment, according to a company memo that was obtained by Milwaukee Journal-Sentinel. Kohl’s did not give a reason for Setliff’s resignation.

Prior to joining Kohl’s in 2014, Setliff had served as CMO of Darden Restaurants and SVP of marketing at Target, where he’d also served as the retailers interim CMO.

And on April 13, when Old Navy announced that Sonia Syngal had been selected as Old Navy’s global president, AdAge reported that a company spokeswoman said that the brand’s CMO, Ivan Wicksteed, who had been with Old Navy for three years, left the company in March.

Prior to joining Old Navy in February of 2013, Wicksteed was the CMO for Cole Haan, and prior to that he was head of International Marketing for Converse.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.