Limited Sells Lane Bryant

Columbus, OH–The Limited, parent company of cataloger/retailer Victoria’s Secret, signed a definitive agreement to sell its Lane Bryant retail chain to $1.6 billion holding company Charming Shoppes for $280 million in cash and Charming Shoppes common stock valued at $55 million, subject to customary adjustments. The transaction is expected to close during the third quarter. Charming Shoppes’ properties include the Fashion Bug, Fashion Bug Plus, and Catherine’s Plus Size retail chains.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.