Rancho Santa Margarita, CA —Melissa Data, a leading provider of data quality software and services, today announced that it has formed a partnership with Intelligent Direct, the nation’s largest producer of custom business maps. Under the agreement, Melissa Data will offer Intelligent Direct’s line of map products under the name MelissaMAPS.
Melissa Data will feature many different types of maps including carrier route maps, ZIP Code maps, state ZIP Code maps and custom area maps. The maps can be used to manage mailings, target households, design sales territories or plan deliveries. Every business is influenced by its location and demographics, and these maps will help businesses manage their influence in a specific market. For example, an area map allows businesses to specify a center point for their map and how much coverage they want. Coverage can be specified by radius or driving time.
“Pinpointing exactly what areas to cover when mailing marketing materials is crucial to a business,” said Ray Melissa, president of Melissa Data. “These customized maps will help businesses eliminate wasted mail and save money on postage.”
“Businesses want exactly the maps they need, when they need them,” said Dan Olasin, president of Intelligent Direct. “Our partnership with Melissa Data will give their clients direct access to thousands of different maps. The maps can be ordered online and delivered within hours.”
The maps can easily be customized for nearly every line of business—for direct marketers, retailers, delivery services, real estate agents, and other business professionals.
Melissa Data will offer a variety of map types—from wall maps, to digital maps and map books. Customers can select the map color and size best suited for their needs. The customer also can select the maps’ finishing options including lamination, mounting, magnetic backing and spring rollers.
Editors are invited to visit www.melissamaps.zipcodemaps.com to view map options.
About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data Superstore, helps companies manage and optimize their contact data. Melissa Data provides solutions for address and phone number validation, postal coding, data enhancements and sales leads. Every day more than 70,000 people visit the company’s Web site. A powerful line of software, databases, programming tools, and hygiene services has made Melissa Data a recognized leader the data quality industry. For more information, or to request a free trial, contact Melissa Data at 1-800-800-6245 or visit www.melissadata.com
About Intelligent Direct
Intelligent Direct – which sells maps under the name MarketMAPS – is based in Wellsboro, Pa. The company was founded in 1985 and provides a comprehensive selection of business maps. The firm sells about 500 paper maps and 500 digital maps a week. Intelligent Direct uses the latest data available and state-of-the-art printing technology to offer custom wall maps, map books and digital maps. The company provides maps of the U.S. and Canada, including ZIP/postal codes, demographics and business data.