My Twinn Bought by e-Toys Direct

Denver-based e-Toys Direct has purchased the assets of Englewood Village, CO-based cataloger My Twinn for $1.06 million. Formerly known as KB Online Holdings, e-Toys Direct was bought in May by an affiliate company of New York-based investment firm D.E. Shaw. D.E. Shaw also owns toys cataloger FAO Schwarz.

My Twinn, which abruptly ceased operations a week before Christmas last year, filed for Chapter 7 liquidation on Dec. 19. My Twinn specialized in dolls personalized to resemble “the special child in your life.” Per its licensing agreement, eToys Direct Inc. will operate the KB Toys.com Website.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.