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News ARCHIVE

WHAT’S NEW  Apr 01, 2000 10:30 PM By MCM staff

- To help boost conversion rates from affiliate programs, ePod Corp. (www.epod.com) has launched the ePod. Described as “a transactional showcase,” an

TOY STORY  Apr 01, 2000 10:30 PM By MCM staff

Despite some well-publicized snafus regarding holiday fulfillment, if last year’s momentum continues, online toy sales should reach $1.6 billion by 2002,

INVENTORY MANAGEMENT: Counting on accuracy  Apr 01, 2000 10:30 PM By Mark Del Franco

Cycle counts can give you a better handle on your inventory statusMany catalogers view shutting down their warehouse operations once or twice a year to

LEGISLATIVE ROUNDUP: Internet bills mount  Apr 01, 2000 10:30 PM By Paul Miller

And USPS rate case could revive interest in postal reform billConsumer privacy, particularly as it relates to the Internet, is among the more heated issues

Borrowing from the masters  Apr 01, 2000 10:30 PM By MCM staff

This month’s questionsDo you emulate any other catalogers or businesses? If so, whom, and why?Maybe it’s just good old-fashioned American ingenuity at

ONLINE AUCTIONS: Going once, going twice…  Mar 01, 2000 10:30 PM By Paul Miller

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming

Licensed to ill  Mar 01, 2000 10:30 PM By Randy Daymude

I read your recent editor’s page in the March 1 edition (“Let’s make lemonade,” page 21). It would be very kind of you and your colleagues to leave the

APPAREL: market leaders – VICTORIA’S SECRET  Mar 01, 2000 10:30 PM By MCM staff

Throughout much of the 1990s, Victoria’s Secret took pride in cluttering customers’ and prospects’ mailboxes with countless editions of its catalogs.

BROKERAGE: Brokers: how many to use?  Mar 01, 2000 10:30 PM By Peter Girard

Opinions differ about the number of list brokers you really needFollowing the conventional wisdom that two brokers will find more lists than one will,

APPAREL: statistical overview  Mar 01, 2000 10:30 PM By MCM staff

BUYER DEMOGRAPHIC DIFFERENCESThe results of The NPD Group’s American Shoppers Panel show that catalog apparel buyers are from an older demographic group






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