Glo  Mar 01, 2001 10:30 PM By MCM staff

Hoping to put a glow on the faces of upscale consumers, high-end cosmetics marketer Glo launched a 34-page catalog in November 2000. The catalog sells

Behind the Demise of SelfCare  Mar 01, 2001 10:30 PM By MCM staff

The peril of focusing on Web content at the expense of sales Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a

Twins Help  Mar 01, 2001 10:30 PM By MCM staff

Shortly after Marsha and John Zimmerman became the happy parents of twins in 1998, they realized they had few options for products and services geared

Lillian Vernon’s Golden Year  Mar 01, 2001 10:30 PM By MCM staff

By now, most catalog industry insiders and more than a few outsiders are well acquainted with the Lillian Vernon story: Pregnant housewife uses wedding

Last of Good Catalog Co. Founders Exits  Mar 01, 2001 10:30 PM By Paul Miller

Barb Todd, who ran Portland, OR-based The Good Catalog Co. since cofounding it in 1992, left the company on Dec. 31, the day her contract with parent

Not Many Returns  Mar 01, 2001 10:30 PM By Paul Miller

Changes in merchandising, shipping credited for drop in post-holiday returnsAfter a decent holiday season, most catalogers say that their post-holiday

Beating the Publicity Drum  Mar 01, 2001 10:30 PM By Shayn Ferriolo

You may think you don’t have the time or the money to launch a public relations campaign. But if you don’t do PR, you’re missing out on a prime business

CATALOG AGE TOP TEN  Mar 01, 2001 10:30 PM By MCM staff

A Touch of Irish In honor of St. Patrick’s Day, Catalog Age presents the country’s top catalogs selling Gaelic-themed merchandise. Cashs of Ireland Creative

Burpee Reaps Assets  Mar 01, 2001 10:30 PM By Moira Cotlier

`New names will lead us to a new universe of customers’ Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the

Make the Most of Every Channel  Mar 01, 2001 10:30 PM By Sam J. Young

A promotion in one channel – catalog, Website, or retail – may spur sales in anotherManaging a multichannel business in today’s competitive environment

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