Catalog Analysis: Assigning Value to Your Customer List  Apr 01, 2001 9:30 PM By Jack Schmid

Typically a catalog has dollars invested in inventory, equipment, furnishings, buildings, and certainly labor. But a cataloger’s most-prized asset in

Electronic Catalog: The Key to Kiosks  Apr 01, 2001 9:30 PM By Moira Cotlier

The goal of in-store kiosks seems simple enough: Provide customers with access to the company’s Website to offer a value-added service and an increased

Merchandising 2001: Where Are the Trends?  Apr 01, 2001 9:30 PM By MCM staff

Holiday shopping is months away for most consumers, but consumer catalogers have already been busy shopping for holiday 2001. As of press time, though,

Catalog Copy: A Tilley Hat Is a Tilley Hat. Or Is It?  Apr 01, 2001 9:30 PM By Herschell Gordon Lewis

The heading on a catalog description of the famous Tilley Hat: ELEPHANT EATS TILLEY HAT 3 TIMES! What follows is This is a true story. Michael Hackenberger,

List Watch: Keep It Clean  Apr 01, 2001 9:30 PM By Paul Miller

The phrase an ounce of prevention is the best medication most certainly applies to list hygiene. After all, if you enter in the names and addresses of

WEB SUCCESS in 10 easy steps  Apr 01, 2001 9:30 PM By Larry Martine

The annals of e-commerce history will remember the year 2000 as the year that should have been. According to research firm, at least 210

Electronic Catalog: Dead Dot-coms Fuel Net Liquidation  Apr 01, 2001 9:30 PM By Moira Cotlier

Online merchandise liquidators are profiting from the crash and burn of their dot-com peers It’s no secret that the dot-com world is dog-eat-dog. But

the cybercritic  Apr 01, 2001 9:30 PM By MCM staff Thursday, Jan. 11, 5 p.m., Explorer 5.0 Judging from its home page, Utrecht believes that nearly all artists are starving. Low prices

Operations & Management: Salary Survey  Apr 01, 2001 9:30 PM By Mark Del Franco

The grass may be greener on the other side or not. But instead of speculating whether your peers at other companies are raking in more green than you,

listings  Apr 01, 2001 9:30 PM By MCM staff

NEW LISTS IT PROFESSIONALS The IT Professional Database Masterfile has more than 300,000 names of online course and product buyers. These IT and MIS directors

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