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DIVESTITURES  Sep 01, 2000 9:30 PM By Paul Miller

Playboy sells last catalog Critics’ Choice Video bought by fulfillment start-up After agreeing to sell its Collectors’ Choice Music catalog in June, Playboy

Northwest River Supplies, Paddlesports Equipment Guide, Spring 1999  Sep 01, 2000 9:30 PM By Moira Cotlier

True, you can’t judge a book by its cover, but the Annual Catalog Awards judges were nonetheless impressed with the front cover of Northwest River Supplies’

backword  Sep 01, 2000 9:30 PM By MCM staff

Victoria’s real secret If you’ve ever perused the women’s “career” clothing in the Victoria’s Secret catalog, you’d be hard pressed to find something

backword  Sep 01, 2000 9:30 PM By MCM staff

Something fishy about this paper When we got our hands on the chic catalog from L’Occitane en Provence, a high-end toiletries marketer from the south

backword  Sep 01, 2000 9:30 PM By MCM staff

Pip, Pip, hurray! If you’re a regular customer of pet products cataloger Doctors Foster & Smith, you might have seen Pippi on the cover of its January

Mailers: USPS overstates contingency needs  Aug 01, 2000 9:30 PM By Paul Miller

How much of a contingency budget is too much? That question was at the heart of recent testimony in the current postal rate case.In testimony filed in

Norm Thompson bullish on recycled paper  Aug 01, 2000 9:30 PM By Paul Miller

In the November 1999 issue of Catalog Age, Norm Thompson president Becky Jewett wrote in an Executive Forum column that the apparel and gifts cataloger

CUSTOMER SERVICE: Multichannel service strategies  Aug 01, 2000 9:30 PM By Liz Kislik

Hiring and training the best reps for multiple selling channelsPhone calls. E-mails. Online text chats. Faxes. Handwritten letters. Call centers as we

Gearing up for hurricane season  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999′s Hurricane Floyd are battening down the

DEMOGRAPHICS: Setting their sites on seniors  Aug 01, 2000 9:30 PM By Shayn Ferriolo

Catalogers find that older shoppers do buy onlineIf online-usage surveys are to be believed, catalogers that target older consumers need not bother investing






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