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News ARCHIVE

Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?  Mar 15, 2001 10:30 PM By Herschell Gordon Lewis

I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward

No Sale Prices Here  Mar 15, 2001 10:30 PM By MCM staff

With respect to the February article Hanover Direct: The Saga Continues, we would like to raise a point of clarification. Your article refers to Hanover’s

Eye on B-to-B: Promoting Your Unique Selling Proposition  Mar 15, 2001 10:30 PM By Charlie Fletcher

Rather than get stuck in a price war, use branding and service to set your company apart If your catalog specializes in unique or hard-to-find merchandise,

Electronic Catalog: Getting a Good Read on Copy  Mar 15, 2001 10:30 PM By Moira Cotlier

Most catalogers know by now that it’s not enough just to replicate the pages of their print catalogs when posting their online content. The Internet,

Operations & Management: Spotlight On…Gardener’s Supply Co.  Mar 15, 2001 10:30 PM By Mark Del Franco

Gardener’s Supply Co.’s Call Center Burlington, VT-based Gardener’s Supply Co. is a $50 million, employee-owned cataloger selling gardening equipment,

Executive Forum: Sleeping with the Enemy  Mar 15, 2001 10:30 PM By Ken Hawk

cooperating with the competition is the new way of doing business Wake up, catalogers! The cold war is over, and so are the old views of competition.

ESafetyWorld Invests in PR Firm  Mar 14, 2001 10:30 PM By MCM staff

Bohemia, NY–Business-to-business cataloger eSafetyWorld, which distributes disposable industrial safety and laboratory products, has acquired a minority

Movers and Shakers  Mar 14, 2001 10:30 PM By MCM staff

Quincy, MA-based women

Eastbay Cited for Violations  Mar 14, 2001 10:30 PM By MCM staff

Wassau, WI–The U.S. Labor Department has fined athletic apparel cataloger Eastbay more than $55,000 in back wages and fines for violating federal work

February Sales Roundup  Mar 14, 2001 10:30 PM By Mark Del Franco

Stamford, CT–According to the U.S. Commerce Department, U.S. retail sales in February fell 0.2%, to $274.49 billion, following a 1.3% increase in January.






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