News ARCHIVE

LEAD QUALIFICATION: Before the book mails…  Dec 01, 1999 10:30 PM By Paul Miller

Using questionnaires and phone calls to weed out weak prospectsWith a postage increase expected in 2001 and future paper prices in doubt, prospecting

Benchmark 1999: Critical issues  Dec 01, 1999 10:30 PM By MCM staff

After several years of strong sales, solid profitability, and a thriving economy, catalogers are waiting for the bubble to burst. And a number of them

CONSUMER CATALOGS: `No discernible trend’  Nov 01, 1999 10:30 PM By Mark Del Franco

40% of mailers suffered sagging bottom lines – but 60% enjoyed growthResults for the second quarter of 1999 were mixed for the publicly traded consumer

CLOSURES: J. Jill bids Nicole farewell  Nov 01, 1999 10:30 PM By Shannon Oberndorf

Women’s apparel cataloger The J. Jill Group (formerly DM Management) announced it will fold its secondary title, Nicole, in response to what president/CEO

five ways to ruin your e-commerce program  Nov 01, 1999 10:30 PM By Bill Kuipers

Legions of Websites are falling prey to five common customer service mistakes. Here’s how to make sure your site isn’t one of themThe world is fascinated

ELECTRONIC CATALOGS: No buzz on DVDs catch on?  Nov 01, 1999 10:30 PM By Paul Miller

DVD-ROMs (digital versatile disc-read only memory) offer greater media capability – more than two hours of video – than CD-ROMs, and seven times the storage

NATIONAL POSTAL FORUM: Lofty plans, but few promises  Nov 01, 1999 10:30 PM By Paul Miller

USPS hopes to expand Priority Mail deliveries and two-day guaranteeThe U.S. Postal Service didn’t reveal any details on its upcoming rate case (see “Expect

E-MAIL MARKETING: E-lists: Big bucks, few names  Nov 01, 1999 10:30 PM By Peter Girard

So far, it’s hard to tell if e-lists are worth the price – or the troubleAs more Internet-savvy consumers buy goods online, more catalogers are anxious

MARKETING: BIG BOOKS, REDEFINED  Nov 01, 1999 10:30 PM By Paul Miller

Penney, Spiegel refine their core book strategiesThe Montgomery Ward and Sears “big books” may be long gone, but the all-inclusive consumer catalog isn’t

AOL plays dress-up with catalogers  Nov 01, 1999 10:30 PM By Moira Pascale

America Online (AOL) is now a fashion adviser, much to the benefit of apparel catalogers. The Dulles, VA-based Internet service provider has launched






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