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To emphasize that its wireless communications products enable customers to communicate around the globe, $145 million Bearcom Wireless Worldwide overhauled
Does the industry need yet another catalog selling spa products such as aromatherapy treatments, lounging apparel, and chaise longues in which to luxuriate?The
Ikea apparently likes to ensure its products are packed safely. When one Catalog Age staffer recently received her order from the home furnishings and
In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting
Once the province of the upper crust, auctions have gone mainstream thanks to the Internet. And catalogers are taking full advantage of the concept to
Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?
If you are stuck on an airplane and decide to pass the time shopping with an inflight catalog, make sure you read the entire book carefully. The High
Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without
If you haven’t examined your packing processes in the past few years, chances are your methodologies could use some improvement. Below, a few packing
Your database of customers and prospects is your most valuable asset, and how much income it generates depends on you and your list management company.