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News ARCHIVE

Hanna Andersson Sold  May 01, 2001 9:30 PM By Mark Del Franco

After 18 years as a family-owned children’s cataloger/retailer, $65 million Hanna Andersson in March sold the assets of its business. The new owner is

Is This the End of the Postal Paper Trail?  May 01, 2001 9:30 PM By Paul Miller

Catalogers traditionally have sent to either the U.S. Postal Service or their printers paperwork detailing the content, weight, permit number, and other

Eye on B-to-B: Mailing More Than Catalogs  May 01, 2001 9:30 PM By Helen Katz

A cataloging truism is that the more accurately you target a message to a customer, the more likely that customer is to respond. That’s why many b-to-b

New Web Catalogs  May 01, 2001 9:30 PM By Ellen Hansen

SendAmerica Stuffed bears marketer The Vermont Teddy Bear Co. (VTBC) is branching out. Its gifts Website, SendAmerica, sells 250 handcrafted U.S.-made

Magazine Sub Cards Blow into Catalogs  May 01, 2001 9:30 PM By Moira Cotlier

Catalogers have long relied on special-interest and lifestyle magazines to find customers either by placing space ads or by renting their subscriber files.

listings  May 01, 2001 9:30 PM By MCM staff

NEW LISTS LILLIAN VERNON FAVORITES There are more than 400,000 buyer names in the Lillian Vernon Favorites catalog file. The catalog features the most

Delia’s Sells Two Titles  May 01, 2001 9:30 PM By Mark Del Franco

New York-based teen girls cataloger/retailer Delia’s has sold the assets of its Foster City, CA-based children’s apparel catalogs Storybook Heirlooms

Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON  May 01, 2001 9:30 PM By Moira Cotlier

As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel

List Watch: Keeping Up with Moving Customers  May 01, 2001 9:30 PM By Paul Miller

Keeping Up with Moving Customers The U.S. Postal Service estimates that 45 million Americans move every year. For nearly two decades, the USPS’s National

Electronic Catalog: Judging a Site by Its Home Page  May 01, 2001 9:30 PM By Moira Cotlier

Swift and harsh judgments of appearances aren’t limited to high school hallways and model casting calls. The impression that your Website makes on a visitor






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