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News ARCHIVE

Making Affiliate Online Marketing Programs Work  Jan 01, 2001 10:30 PM By Moira Cotlier

Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

INSPIRATION CRUISES The more than 190,000 names of male and female travelers on the Inspiration Cruise that features speakers on Christian topics are

New Lists  Jan 01, 2001 10:30 PM By MCM staff

SAVVY RECREATIONALISTS The Savvy Recreationalists file is a database of direct mail buyers who have purchased merchandise for outdoor activities such

More Praise for Order Forms  Jan 01, 2001 10:30 PM By MCM staff

Regarding “Pushing (Out) the Envelope” (September 2000 issue) about eliminating the order-form envelope to save postage and paper costs, this issue deserves

Martha By Mail  Jan 01, 2001 10:30 PM By MCM staff

Reviewed October 25, 2:00 p.m., Explorer 4.5 (www.marthabymail.com)There’s no doubt about it: Martha By Mail did its homework before going online. Like

My Seasons  Jan 01, 2001 10:30 PM By MCM staff

Spring is just around the corner, and with that in mind, the Cybercritic digs into Websites selling gardening productsReviewed October 25, 3:30 p.m.,

Using Web-Customer Data  Jan 01, 2001 10:30 PM By Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply

New Lists  Jan 01, 2001 10:30 PM By MCM staff

LOGOS RESEARCH The file of more than 1 million buyers from Logos Research Systems, publishers of biblical software and reference materials in a variety

New Lists  Jan 01, 2001 10:30 PM By MCM staff

GAMECHATTER GameChatter is a free biweekly newsletter from interactive gaming network iEntertainment. This newsletter is sent electronically and via regular

Merch Mishap Gets `Whacked’  Jan 01, 2001 10:30 PM By Moira Cotlier

What seemed like a brilliant merchandising idea at the time turned out to be a production nightmare for Corte Madera, CA-based Restoration Hardware. But






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