News ARCHIVE

Fall looking good  Jul 01, 1999 9:30 PM By MCM staff

Coming off a relatively positive spring season, catalogers are gearing up to end the last fall/holiday season of the ’90s on a high note-and mailing more

Asian crisis control  Jul 01, 1999 9:30 PM By Paul Miller

The financial crisis that hit Asia over the past few years has also hurt some of the U.S. business-to-business catalogers marketing there. But for the

Better ways to pack it in  Jul 01, 1999 9:30 PM By MCM staff

If you haven’t examined your packing processes in the past few years, chances are your methodologies could use some improvement. Below, a few packing

BENCHMARK’99  Jul 01, 1999 9:30 PM By Moira Pascale

The economy may still be booming, but many catalogers are choosing not to rent their files; more are managing their own lists; fewer are exchanging names

Blooming transactions  Jul 01, 1999 9:30 PM By Shannon Oberndorf

Mergers and acquisitions were blooming in the month of May, especially for gardening products and flower catalogs. And it seems that Ruth Owades’s green

Evolution of a brand  Jul 01, 1999 9:30 PM By Michael P. Krasny

It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to

Marketing your business catalog list  Jul 01, 1999 9:30 PM By Peter Candito

Your database of customers and prospects is your most valuable asset, and how much income it generates depends on you and your list management company.

new catalogs  Jul 01, 1999 9:30 PM By MCM staff

Magellan’s Women’s Edition to better serve its substantial portion of female customers, travel gear cataloger Magellan’s has launched a title especially

Next up for J. Jill: retail  Jun 01, 1999 9:30 PM By Shannon Oberndorf

Having grown sales nearly 158% in three years, from $85 million in 1996 to $219 million in 1998, women’s apparel cataloger DM Management is ready to conquer

Bloom is off Garden Botanika  Jun 01, 1999 9:30 PM By Shannon Oberndorf

It’s not all perfume and roses for Garden Botanika. On April 20, the cosmetics and personal care products cataloger/retailer filed for Chapter 11 bankruptcy






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