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News ARCHIVE

Ask the Experts  Feb 01, 2001 10:30 PM By Sandra Gassmann

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’

It’s February – Time for Parcel Rates to Rise  Feb 01, 2001 10:30 PM By Paul Miller

Just as the Jan. 7 postal rate hike was about to go into effect, parcel carriers United Parcel Service and Federal Express announced rate increases as

IMPROVING UPON A CLASSIC  Feb 01, 2001 10:30 PM By Moira Cotlier

The venerable Brooks Brothers brand is synonymous with classic, timeless apparel. So you might not expect the New York-based cataloger/retailer to be

The Cybercritic reviews chocolatiers  Feb 01, 2001 10:30 PM By The Cybercritic

www.sees.com Reviewed Dec. 8, 9 a.m., Explorer 5.0 See’s Candies has a cult following out on the West Coast, claims a native Californian and friend of

Ask the Experts  Feb 01, 2001 10:30 PM By Sandra Gassmann

This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’

I. Bits: CHANNEL DISCONNECT  Feb 01, 2001 10:30 PM By MCM staff

One of our favorite print catalogs is Associated Bag Co., in part because it manages to sell a rather mundane product (packaging and shipping supplies)

Creating KILLER CONTENT  Feb 01, 2001 10:30 PM By Ken Burke

Survival is tough on the Wild Wild Web. Improving your site’s content is one way to trigger additional sales and keep your business aliveTake a look at

Going Postal on Postal Workers  Feb 01, 2001 10:30 PM By Jim Chaput

The rising postal rates and spotty service you complain about in the December cover story “You’ve Got (Late) Mail” are caused by poor personnel management

Felix Basks in Lighthouse Limelight  Feb 01, 2001 10:30 PM By MCM staff

If you happened to be doing your holiday shopping in New York this past December, yes, that was actor Tony Randall in Lighthouse International’s midtown

Listings: New Lists  Feb 01, 2001 10:30 PM By MCM staff

CRM DEMO AND CONFERENCE The names of more than 1,400 customer care professionals who have attended the CRM Demo and Conference on improving communications,






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