News ARCHIVE

FIRING BACK: The worst about the best  Aug 01, 1999 9:30 PM By Leon Henry

Your June issue, “101 best ideas of all time,” shows a great deal of thought, and I am sure it was a monumental decision to evaluate the really best ideas.However,

CONSUMER CATALOGERS: Cutting losses by cutting circ  Aug 01, 1999 9:30 PM By Mark Del Franco

Of the 20 publicly traded catalogers and cataloger/retailers tracked by Catalog Age, 75% improved their first-quarter sales over last year’s, while 50%

Cashing in on the e-commerce frenzy  Aug 01, 1999 9:30 PM By Nick Holland

With public catalog companies trading at 12-25 times after-tax earnings while e-commerce companies such as Amazon.com trade at 12-25 times sales, smart

New line, new look at Artville  Aug 01, 1999 9:30 PM By Peter Girard

While its competitors focused on stock photography, the Artville catalog prided itself on specializing in stock illustrations. But after three years of

Call centers: Applying peer pressure  Aug 01, 1999 9:30 PM By Mark Del Franco

Would you buy more from a telephone rep who sounds just like you? Some catalogers are betting that their customers would, and are hiring call center employees

Better living through session analysis  Aug 01, 1999 9:30 PM By MCM staff

Each week, one-fifth of the 25,000 visitors to Ross-Simons’s Website click straight from the home page to the jewelry offerings. Another one-third immediately

FIRING BACK: You snooze, you lose  Aug 01, 1999 9:30 PM By MCM staff

When the Catalog Age staffers picked our brilliant ideas for new catalogs in the Backword section of the June issue, senior managing editor Sherry Chiger

FIRING BACK: Frontgate markets smart  Aug 01, 1999 9:30 PM By MCM staff

Home and garden goods cataloger Frontgate knows how to get customers to buy again: money. A Catalog Age staffer who recently ordered from the catalog

FIRING BACK: Good things could use smaller packages  Aug 01, 1999 9:30 PM By MCM staff

Ikea apparently likes to ensure its products are packed safely. When one Catalog Age staffer recently received her order from the home furnishings and

CUSTOMER ACQUISITION: When should you prospect?  Aug 01, 1999 9:30 PM By Moira Pascale

If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies






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