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Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?
Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without
Of the 20 publicly traded catalogers and cataloger/retailers tracked by Catalog Age, 75% improved their first-quarter sales over last year’s, while 50%
Your June issue, “101 best ideas of all time,” shows a great deal of thought, and I am sure it was a monumental decision to evaluate the really best ideas.However,
With public catalog companies trading at 12-25 times after-tax earnings while e-commerce companies such as Amazon.com trade at 12-25 times sales, smart
While its competitors focused on stock photography, the Artville catalog prided itself on specializing in stock illustrations. But after three years of
Would you buy more from a telephone rep who sounds just like you? Some catalogers are betting that their customers would, and are hiring call center employees
Your database of customers and prospects is your most valuable asset, and how much income it generates depends on you and your list management company.
Magellan’s Women’s Edition to better serve its substantial portion of female customers, travel gear cataloger Magellan’s has launched a title especially
Coming off a relatively positive spring season, catalogers are gearing up to end the last fall/holiday season of the ’90s on a high note-and mailing more