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News ARCHIVE

at deadline  Aug 01, 2000 9:30 PM By MCM staff

VIKING’S NELSON CLIMBS TO THE TOP Bruce Nelson, who succeeded the retired Irwin Helford last year as president/CEO of Viking Office Products, was promoted

CATALOG STOCKS RISING – slowly  Aug 01, 2000 9:30 PM By Mark Del Franco

At first glance, the numbers indicate that direct marketing stocks are on a roll: up 64.1% over the past 12 months, much higher than Standard & Poor’s

B-to-b e-financing still out there  Aug 01, 2000 9:30 PM By Paul Miller

Despite widespread reports that financing for Internet start-ups – particularly b-to-b portals – has been drying up, the following investment firms each

MERCHANDISING: Fashion dressing up home  Aug 01, 2000 9:30 PM By Melissa Dowling

Apparel trends continue to drive home decorWhile the apparel industry has long influenced other merchandising sectors, the fashion influence is hitting

Liz Lange: multichannel maternity marketer  Jul 01, 2000 9:30 PM By Jane E. Zarem

In less than three years, former fashion editor Liz Lange has created a multichannel maternity wear business encompassing stores, a catalog, and a Website.Lange

venus swimwear  Jul 01, 2000 9:30 PM By MCM staff

Reviewed May 3, 10:00 a.m., Explorer 4.5 (www.venusswimwear.com)when you enter the Venus Swimwear home page, a photo of the current print catalog appears,

MARKETING: New flavor at W-S  Jul 01, 2000 9:30 PM By Paul Miller

Williams-Sonoma announces new chief, new plansWith Williams-Sonoma developing a multichannel brand concept that blurs its approach to catalog, retail,

Hickory Farms’ new direct focus  Jul 01, 2000 9:30 PM By Brian Santo

A 20-year decline in store sales used to kill a company. But for Maumee, OH-based Hickory Farms, the retail downturn has had a revitalizing effect.The

MANAGEMENT SOFTWARE REVIEW: Wendell August on Terno Velocity  Jul 01, 2000 9:30 PM By Tom Cameron

Wendell August purchased the Terno Velocity product from Boardman, OH-based Terno & Associates in January 1999, with the majority of its installations

Herb farmers’ adventures in multichannel  Jul 01, 2000 9:30 PM By Shayn Ferriolo

You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees






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