backword  Oct 01, 2000 9:30 PM By MCM staff

Not feather, leather In our August issue, we reported that apparel trends were driving home decor styles (see “Fashion dressing up home,” page 6). And

Magram, Brownstone back in the mail  Oct 01, 2000 9:30 PM By Mark Del Franco

Under a new owner, women’s apparel catalogs Lew Magram and Brownstone Studio are back in the mail, just three months after parent company StyleSite Marketing

CATALOG MANAGEMENT SOFTWARE  Oct 01, 2000 9:30 PM By Paul Miller

Wizard parent goes poof Haven Corp., publisher of Mail Order Wizard, suddenly closes Haven Corp., which published the catalog management software programs

MARKET SEGMENTS  Oct 01, 2000 9:30 PM By Shayn Ferriolo

Back-to-school report Targeting students for seasonal gains An estimated 52 million students will be enrolled in kindergarten through grade 12 this year,

POSTAL  Oct 01, 2000 9:30 PM By Paul Miller

USPS MAY POST A LOSS Could set stage for additional rate hikes A month before the end of the USPS’s fiscal year 2001, Postmaster General William Henderson

HOLIDAY MAILINGS  Oct 01, 2000 9:30 PM By MCM staff

Better late than early? Timing is tricky when ordering holiday names This season, catalogers and list pros agree: Mailers want their lists later, and

Don’t get diarrhea of the fingertips  Oct 01, 2000 9:30 PM By Herschell Gordon Lewis

E-mail messages that run on and on and on may offend readers, or bore them – but they definitely won’t sell to themThink back to ancient times. The year

U.S. computer sales growth lags  Oct 01, 2000 9:30 PM By Moira Cotlier

A new study by Dataquest, the San Jose, CA division of the Stamford, CT-based research firm GartnerGroup, states that the growth of personal computer

DATABASE MARKETING  Oct 01, 2000 9:30 PM By Paul Miller

BEYOND ABACUS Fledgling co-ops go up against the database giant The Abacus Alliance has long dominated the consumer co-op database marketplace. In fact,

backword  Oct 01, 2000 9:30 PM By MCM staff

An e-mail service star After shopping around for a watch for months, an employee of Catalog Age’s parent company finally found one she wanted in a spring

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