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News ARCHIVE

Natural Baby Catalog, Winter 1998  Sep 01, 1999 9:30 PM By Melissa Dowling

Bigger is indeed better when it comes to catalog design and trim size. At least that’s what Natural Baby Catalog has found in overhauling its creative

Industrial supplies: Lab Safety Supply, January 1999 General Catalog  Sep 01, 1999 9:30 PM By Melissa Dowling

An awesome offering. The most complete I have seen. It gets bigger and better every year.” That’s how one of the panelists describes the merchandising

Conney, Your Safety Problem Solver, Fall 1998  Sep 01, 1999 9:30 PM By Sherry Chiger

The tag line of Conney Safety Products’ fall 1998 catalog reads “Complete Head-to-Toe Protection,” and boy, does Conney mean complete. Selling everything

WAREHOUSE ISSUES: Fulfilling your space needs  Sep 01, 1999 9:30 PM By Mark Del Franco

Options for dealing with a shrinking warehouseA growing catalog business with more than $3 million in annual sales, Old Saybrook, CT-based rock ‘n’ roll

Arena Rose Co., 1999 Selections  Sep 01, 1999 9:30 PM By Moira Pascale

Blanketed with lush red, pink, and yellow roses, “this cover is a winner!” exclaims one judge, describing the Arena Rose Co.’s 1999 Garden Roses of Distinction

ONLINE SAKLES – Christmas in September?  Sep 01, 1999 9:30 PM By Shannon Oberndorf

Like most print catalogers, Web marketers expect online holiday orders to come in at the last minute. But research indicates that some Web shoppers aim

Jackson & Perkins, New Roses 1999  Sep 01, 1999 9:30 PM By Moira Pascale

If the subject was roses, the authority would be Gold Award winner Jackson & Perkins. The company’s New Roses 1999 catalog edition seduces the judging

Jackson & Perkins, Roses 1999  Sep 01, 1999 9:30 PM By Sherry Chiger

With copy that “really speaks to retailers” and “an incredible amount of exclusive and new merchandise,” Jackson & Perkins rises above the field and captures

BRAVO FOR ENCORE  Sep 01, 1999 9:30 PM By MCM staff

In September, multititle mailer Hanover Direct plans to roll out Encore, an apparently successful catalog it tested earlier this year. Encore sells products

Eddie Bauer  Sep 01, 1999 9:30 PM By Moira Pascale

In search of the perfect oxford shirt? Eddie Bauer invites you to turn the virtual pages of its Gold Award-winning Web catalog, where you’re likely to






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