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RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among
Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision.
Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations
An ideal time for business-to-business catalogers to find customers is when companies start their businesses. But by the time most b-to-b mailers reach
What do you get when you combine a mother in marketing, a father in cataloging, and a need for children’s bedroom furniture? Kid Territory, a catalog
J. CREW TO PHASE OUT CLIFFORD & WILLS Having failed to find a buyer for its 74 million Clifford & Wills women’s apparel catalog, cataloger/retailer J.
I received a recent issue of Catalog Age that included an advertisement for the List Technology Systems Group. The ad was meant to be lighthearted and
Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing
All too often, the relationship between analytical people and marketing people is a difficult one. For one, marketers rarely speak the same language as
Nth name selection: Generally used for test panel record selection. Every nth record is chosen. If you are selecting, say, 10,000 records out of 1 million,