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News ARCHIVE

New Lists  Jan 01, 2001 10:30 PM By MCM staff

AUTO RESTORER The more than 50,000 hobbyists who subscribe to Auto Restorer are interested in product information and do-it-yourself restoration tips.

Heavenly  Jan 01, 2001 10:30 PM By Stuart Cohen

Renowned for its comfortable beds, Westin Hotels & Resorts had become so inundated with customer requests to buy its Heavenly Bed that it launched Heavenly,

No Election Tie Here  Jan 01, 2001 10:30 PM By MCM staff

At press time, the outcome of the 2000 presidential election was still in question. But the race was not nearly so close with two neckties sold in Favorites,

New Lists  Jan 01, 2001 10:30 PM By MCM staff

MARKETSHARE HOME The Marketshare Home Furnishings Home Decorating file has more than 9 million buyers from more than 200 sources including home decorating

New Lists  Jan 01, 2001 10:30 PM By MCM staff

PRICECUTTER.COM The names of buyers from PriceCutter.com’s Website and its 55-page mail order catalog are now available for rental through Millard Group.

New Lists  Jan 01, 2001 10:30 PM By MCM staff

BETTY CROCKER The 325,000 mail order buyers from the Betty Crocker catalog from General Mills Corp. are now available as a new list from Madison Direct

New Lists  Jan 01, 2001 10:30 PM By MCM staff

DOWN HOME IN NORTH CAROLINA The subscriber list from Our State: Down Home in North Carolina has more than 67,000 individuals who like to be updated about

New Lists  Jan 01, 2001 10:30 PM By MCM staff

EQUINE TIMES Equine Times, the official publication of many horse clubs and associations throughout the Midwest, has made its subscriber list available

New Lists  Jan 01, 2001 10:30 PM By MCM staff

TEACHERS BY NAME This list has the names of more than 2 million teachers of day care, pre-kindergarten and kindergarten who are selectable by income and

CASE STUDY: ROSS-SIMONS  Jan 01, 2001 10:30 PM By Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,






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