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News ARCHIVE

The 10 BEST Catalog Copy Headlines  Jun 01, 1999 9:30 PM By Herschell Gordon Lewis

As every reader of this publication knows, catalogs use one of four standard headings:1. Name the product.2. Describe the product “phylum.”3. Describe

Green eggs and pants  Jun 01, 1999 9:30 PM By Moira Pascale

Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old

listings  Jun 01, 1999 9:30 PM By MCM staff

New Lists HEALTH-MINDED The 229,957 buyers of The Mayo Clinic Family Health Book are mostly men interested in personal health.Cost: $90/MSelects: recency,

Not tracking, not tracing…  May 01, 1999 9:30 PM By Paul Miller

After two and a half years of development, the U.S. Postal Service rolled out its parcel delivery confirmation system on March 14. The USPS has hyped

ask the experts  May 01, 1999 9:30 PM By MCM staff

Tim Choate is president/CEO of FreeShop.com, a Seattle-based online source of free offers and special deals from major marketers.When customers join your

New Web Catalogs  May 01, 1999 9:30 PM By Moira Pascale

Eastern Mountain Sports When Eastern Mountain Sports (EMS) launched its Website last November, it didn’t expect to generate much sales volume, but rather

Bending your schedule  May 01, 1999 9:30 PM By Mark Del Franco

According to the Bureau of Labor Statistics, the national unemployment average in February hit 4.3%, the lowest it’s been in a generation. This tight

mapping the way  May 01, 1999 9:30 PM By Michelle Pafford Helms

Shopping on a Website with poor navigation is like driving cross-country without a road map. Sure, customers may eventually reach their destination, but

backword  May 01, 1999 9:30 PM By MCM staff

Georgia on their minds For certain, it’s getting harder and harder to find new catalog products. Now it seems mailers can’t even count on local heroes

New Catalogs  May 01, 1999 9:30 PM By Robert Spiegel

Equine Discount USA The former owner of PetSmart’s Equine Supply catalog is back in the mail order saddle. In February, Vern Wiese launched Equine Discount






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