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Reflecting the ever-growing importance of database marketing to the catalog industry, this year we’ve broken out a separate database marketing benchmark
Judging by early spring sales results, most catalogers continue to benefit from the still-strong economy. Multititle gifts mailer Good Catalog Co., apparel
In a move to significantly expand its catalog and e-commerce interests, athletic footwear and apparel marketer Venator Group, which includes the sports
Cosmetics and personal care products cataloger/retailer Garden Botanika got off to a rocky start this year. Following a 10% plummet in its annual sales,
Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations
An ideal time for business-to-business catalogers to find customers is when companies start their businesses. But by the time most b-to-b mailers reach
What do you get when you combine a mother in marketing, a father in cataloging, and a need for children’s bedroom furniture? Kid Territory, a catalog
RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among
Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision.
J. CREW TO PHASE OUT CLIFFORD & WILLS Having failed to find a buyer for its 74 million Clifford & Wills women’s apparel catalog, cataloger/retailer J.