BUSINESS-TO-BUSINESS: Outbound efforts pay off  Jul 01, 2000 9:30 PM By Mark Del Franco

Expanding into field and phone sales boosts first-quarter resultsBusiness-to-business mailers that are beefing up their outbound telemarketing and field

Herb farmers’ adventures in multichannel  Jul 01, 2000 9:30 PM By Shayn Ferriolo

You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees

CUSTOMER SERVICE: Is service suffering?  Jul 01, 2000 9:30 PM By Mark Del Franco

The lure of the Web may cause mailers to put the back-end on the back burnerSuperior customer service has always been a basic tenet of catalog shopping.

LIST ROUNDTABLE: Time to pay brokers differently?  Jul 01, 2000 9:30 PM By MCM staff

Is the traditional brokerage commission structure outmoded? The most recent Catalog Age benchmark survey on lists shows that more respondents than ever

Geerlings & Wade forges ahead  Jul 01, 2000 9:30 PM By Shayn Ferriolo

Geerlings & Wade seemed to be starting the year on a sour note. The wine marketer’s first-quarter sales of $8.2 million were down 3.5% from the first

WHAT ABOUT YOUR OLD BUSINESS?  Jul 01, 2000 9:30 PM By Herschell Gordon Lewis

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting

Magellan’s explores Web growth  Jul 01, 2000 9:30 PM By Paul Miller

Ferdinand Magellan was killed while trying to sail around the world. The 10-year-old travel gear cataloger Magellan’s is trying to make a killing by navigating

GETTING PERSONAL…with Terry Jukes  Jul 01, 2000 9:30 PM By Terry Lukes

Q: What was your first job out of college?A: I was a management trainee at Hertz Corp. and spent my first day on the job washing cars. Fresh from grad

north shore swimwear  Jul 01, 2000 9:30 PM By MCM staff

Reviewed May 2, 1:00 p.m., Explorer 4.5 ( North Shore Swimwear site has plenty of bells and whistles to entice the online

EXCHANGES: Sharing less with their rivals  Jul 01, 2000 9:30 PM By Peter Girard

Some exchange less because fewer competitive lists are availableAre catalogers becoming reluctant to share names with their competitors? Opinions of sources

© 2015, Access Intelligence, LLC. All rights reserved.