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News ARCHIVE

I. Bits: FOOFOO, WE HARDLY KNEW YE  Feb 01, 2001 10:30 PM By MCM staff

As this is the first issue of the new year, we decided to honor those companies featured in I.Merchant articles last year that did not survive long enough

What Do You Know?  Feb 01, 2001 10:30 PM By Sherry Chiger

In a fiction writing workshop I used to attend, a middle-class, middle-age suburban woman once read aloud from a story she’d written about a college student

I. Bits: BETTER LUCK NEXT YEAR  Feb 01, 2001 10:30 PM By MCM staff

On Dec. 30, one month prior to the Super Bowl, The Gift Exchange (www.TheGX.com) launched three Websites selling food packages licensed by the Baltimore

I.Bits: STARRY SITES  Feb 01, 2001 10:30 PM By MCM staff

Restaurants have the Michelin guide. I.merchants have The @Plan Institute for Online Commerce E-Performance Report. Released quarterly, the report grants

Testing… one, two, three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

When it comes to assessing the impact of your e-mail, your customer is a better judge than your managerWhat’s wrong with this scenario? Immediately after

Corporate Greetings Greets Promo Market  Feb 01, 2001 10:30 PM By Paul Miller

You’d expect a catalog named Corporate Greetings to sell primarily corporate greeting cards. But cards make up just two spreads of the 20-page debut Corporate

I.Bits: SURVEY SEZ  Feb 01, 2001 10:30 PM By MCM staff

Of more than 3,000 online shoppers surveyed in December by Internet technology provider E-centives, 40% said “saving money on the Internet is a priority

Burpee Delivers on Service  Feb 01, 2001 10:30 PM By MCM staff

Venerable seed and plants cataloger Burpee certainly knows its target audience – although it should, after 125 years in the business.While perusing Burpee’s

Extra, Extra: Catalogs in Newspapers  Feb 01, 2001 10:30 PM By Moira Cotlier

When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there.

Hanover Direct: The Saga Continues  Feb 01, 2001 10:30 PM By MCM staff

In what has become one of the industry’s most closely watched soap operas, Hanover Direct announced Jan. 5 that it is laying off 285 employees – 11% of






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