Study: one-third of Americans “very satisfied” shopping online

Thirty-five percent of Americans report being “very satisfied” with their online shopping experiences, and 17% say that they are more satisfied with their online holiday shopping experience this year than last year. The findings are according to “The eSpending Report” released by banking and securities firm Goldman Sachs, in conjunction with market research firm Harris Interactive and Internet audience measurement firm NetRatings.

The report also found that lower prices and cost-comparison abilities spurred more than 39% of Americans to shop online in November; 67% of those saying pricing was the main driver of their online purchasing decision. What’s more, 26% said shipping costs are influencing their purchasing decisions this year.

The report, based on a weekly national survey of 500 online shoppers, also concluded that one in three Americans started their holiday shopping as of Nov. 9. In fact, 11% of respondents have completed their holiday shopping.

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