Study: Privacy Top Priority for CEOs

New York–Privacy is a top priority for many direct marketers and interactive marketing companies, according to a recent study by The Direct Marketing Association (DMA). The study found that in 68% of responding companies, the president/CEO, or a chief privacy official who reports directly to the president/CEO, has the primary responsibility for privacy. The study also found that 47% of respondents sought outside consultants to develop privacy practices. What’s more, 60% of respondents say that those responsible for handling their privacy matters are also responsible for ensuring that companies that they do business with comply with their privacy policy.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.