Study: Privacy Top Priority for CEOs

New York–Privacy is a top priority for many direct marketers and interactive marketing companies, according to a recent study by The Direct Marketing Association (DMA). The study found that in 68% of responding companies, the president/CEO, or a chief privacy official who reports directly to the president/CEO, has the primary responsibility for privacy. The study also found that 47% of respondents sought outside consultants to develop privacy practices. What’s more, 60% of respondents say that those responsible for handling their privacy matters are also responsible for ensuring that companies that they do business with comply with their privacy policy.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.