Survey: Online buyers get some satisfaction

It seems that online marketers are finally getting the hang of customer service. The American Customer Satisfaction Index (ASCI) climbed to 72.6 (out of a possible 100) for the fourth quarter of 2001. The increase followed four straight quarters of declining satisfaction. And while traditional retail stores scored 74.8 overall, online marketers earned a score of 77.0. The index is produced by the University of Michigan Business School, the American Society for Quality, and CFI Group.

Among online retailers, came out on top, with a score of 84, the same as it received last year. rose 6.5% to reach a score of 82. Personal electronics Website came in third, holding steady at 78, and rose 10.1% to reach a score of 76.


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