Survey: Web Marketers Investing in Improvements

In its latest Mystery Shopping Study, conducted to coincide with the back-to-school selling period, Chicago-based e-commerce consultancy The E-tailing Group found a noticeable improvement in Website performance.

“Internet retailers have fine-tuned e-commerce sites to garner their share of back-to-school revenues,” E-tailing Group president Lauren Freedman said in a statement. “Online, merchants are investing to make it easier, faster ,and more convenient for customers to shop their Websites.”

Among the group’s findings:

* Overall time to shop dropped from 4.08 minutes last year to 3.24 minutes; the average number of clicks to checkout dropped from 4.93 to 3.76.

* 92% of the merchants offer keyword searches.

* 80% offer real-time inventory status.

* 75% suggest related products on both product pages and in shopping carts.

* Product comparison features are present on 40% of sites vs. 23% last year.

*-77% of sites offer opt-in options for e-mail compared with 61% last year.

* 84% offer gift certificates or cards compared to 78% last year

* 96% feature their privacy policies on the home page

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.