The Most Meaningful Metric: Your Bounce Rate

Special Report:
The Most Meaningful Metric: Your Bounce Rate

Executive summary:
Are you having trouble getting your e-mail delivered? It might be that you have too many undeliverable e-mail addresses on your file, leading to hard bounces. And that puts you at risk of being identified by your ISP as a spammer. As Ken Magill reports, hard bounces often result from bad addresses. And a large number of those usually means one of two things: That you are a spammer, or that your list is in very bad need of hygiene.

Ken discusses why your hard-bounce rate is one of your most important metrics, and offers tips on how to keep it within the normal range.

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