Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. This also applies in the online environment. Here are five tips to help your customer service boost online sales.
Even though Amazon.com announced the beta launch of AmazonSupply, a store for business and industry folks, it doesn’t mean the end for distributors and wholesalers. Here are 12 ways you can successfully compete against the online juggernaut.
For online merchants to reap the most benefits from live chat, they have to treat it as a distinct communication channel, according to Bold Chat
Live chat patrons are more likely to have higher household incomes, more likely to shop more frequently, spend more, have a college degree, and be between the ages of 31-50, the report says. While this demographic appeals to merchants, frequent live chatters (those who have chatted at least four times in the previous three months) exhibit these traits in an amplified way and warrant special attention.
Merchants need to “move off the needle” to support live chat because it has reached a “tipping point” of adoption, according to Bold Chat’s 2012 Live Chat Effectiveness Research Report.
While companies like OfficeMax, Staples and Office Depot seem to hold a monopoly over the world of office supplies, SupplyGeeks.com, a new ecommerce site, is planning on standing out by filling its service center with nothing but
Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here’s how to know if that’s the right approach to improve your SEO ranking.
When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.
From the warehouse shelf, to the pack station, to the shipping dock and ultimately the customer
Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The