MULTICHANNEL MERCHANT » OPERATIONS & FULFILLMENT
We know that some people try to make money out of everything. Given half a chance, they would sell their own families down the river if they thought they
Karie Shu would be any U.S. retailer’s dream consumer. A recent graduate of the University of Chicago, Karie is a fashion-conscious young professional,
It’s the Savings, Stupid Whoever took the potshot at the Sierra Trading Post catalog in the January Backword (Sell Me, Don’t Save Me) was clever but uninformed.
Few of us can remember the number of times we’ve resolved to lose weight, or the number of times we’ve gone off a diet. For companies, however, the current
Rarely does everything come up roses in a warehouse expansion. Most likely, the bouquet of equipment, systems, and layouts that started out fresh and
The smart company lays out strategic planning in a way that’s visible to everyone: For example, if we do this, X will happen, if we don’t, Y will happen.
Multichannel marketing is hot these days, but few systems vendors make the required commitment to enable retail, Internet, and catalog sales equally.
Fears that January would find catalog warehouses brimming with unsold merchandise have been mostly unfounded. Even San Francisco-based Rochester Big &
A roll of toilet paper imprinted with the likeness of Osama Bin Laden and the phrase “Wipe out terrorism!” is one of the best-sellers at AlbertsGifts.com,
Take a Stab at This Use of Catalogs You never know what will come up when you type mail order catalogs into an Internet search engine. A recent search