March 1, 2002




Mergers & Acquisitions: Few Wanted to Make a 4Q Deal

Just 21 catalog-related deals were transacted in the fourth quarter of 2001, compared to the 33 deals consummated in October, November, and December of 2000. But given the events of the past year, the relative paucity of mergers and acquisitions is no surprise.
The …

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In News

February 12, 2002




Adam & Eve hit the airwaves

Few print catalogers advertise via TV commercials. Nor do many marketers of adult-entertainment products. Nonetheless, Adam & Eve, a cataloger of adult merchandise, debuted a television ad this week. The 30-second spot is airing between 10 p.m. and 4 a.m. on …

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In International

February 1, 2002




Listings

NEW LISTINGS
QUADRATEC ESSENTIALS
The 391,110-name masterfile of the Quadratec Essentials catalog is now available. Quadratec sells parts and accessories, including hardware, sound systems, and styling products, for Jeep, Ford, and Dodge pickup and compact sport utility vehicles. Customers, 95% of …

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In News

January 24, 2002




DMA aims to refocus interactive subsidiary

The Association for Interactive Media (AIM), which was absorbed by the Direct Marketing Association in 1998, has altered its name slightly, exchanging “Media” for “Marketing.” The name adjustment is designed to reflect the group’s commitment to the use of interactive opportunities …

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In News

January 16, 2002




Movers and shakers

Downers Grove, IL-based general merchant The Spiegel Group promoted Mark Staudinger from vice president of direct media to vice president of marketing. The company also named Paul Keur vice president of sourcing and production; he previously served as managing director …

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In News

January 14, 2002




At the NRF Annual Convention: the empowerment of multichannel marketers

New York—For those few marketers who still don’t believe that the more channels the merrier, the National Retail Federation Annual Convention featured a session of multichannel success stories, “The Internet’s Impact in a Multichannel Retailing Environment.” Moderator …

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In Channel Integration, News

January 11, 2002




Patriotism sends AlbertsGifts.com sales soarings

A roll of toilet paper imprinted with the likeness of Osama Bin Laden and the phrase “Wipe out terrorism!” is one of the best-sellers at AlbertsGifts.com, the consumer Website of Pittsburgh-based manufacturer/marketer Albert Elovitz.
Launched in December 2000 to …

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In Opsandfulfillment_warehouse-20-03-2013, Warehouse/Distribution Center

January 4, 2002




ONLINE EXCLUSIVE: Lost & Found

Has the productivity in your distribution center been languishing or even declining? Have you tried worker incentives, mechanization/automation, and new procedures with limited success? If so, it may be time to investigate slotting. Forget the old saw that only …

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In multichannelmerchant.com/opsandfulfillment/news

January 3, 2002




Columbia House, Fingerhut fastest-growing holiday Websites

Congratulations, Fingerhut Cos. The general merchandise cataloger was the second fastest-growing i.merchant during the 2001 holiday season, according to the Nielsen/NetRatings Holiday eCommerce Index. Fingerhut.com received nearly 8.1 million visits during November and December, up 144% from 3.3 million during November …

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In News

January 1, 2002




Listings

NEW LISTS
CROSSING POINTE
The 147,113 customers of the Crossing Pointe catalog from Blair Corp. spend an average of $95 an order on stylish, affordable women’s apparel. Customers are primarily 35-50 years old and have an average income of more than $50,000.Cost: $110/…

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In News

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