How to Deliver the Perfect Crosschannel Experience

| Larry Kavanagh

The combination of marketing and transaction channels creates hundreds of ways a shopper can get lost, confused, or frustrated, which means that you lose the sale. Spend some time preparing a better crosschannel experience and you

The Sensible Social Media Marketing Checklist for Businesses 2.0

| MCM staff

The Whole Brain Group’s first-ever infographic, The Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that they expanded and updated it to include even more social media channels! Version 2.0 includes Facebook, LinkedIn, Twitter, Pinterest, YouTube and Google+. If you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels.

Twitter Launches Cashtags

| Tim Parry

Called “cashtags,” users can click on the stock symbols to take you to a twitter search. But how will cashtags play out? Will the cashtag become more valuable for marketers, or those on the mergers and acquisitions side?

Meet the 2012 MCM Awards Judges

| Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …

How Retailers Grow Subscribers, Fans and Followers

| MCM staff

The retail experience is evolving, but are retailers changing with it? ExactTarget’s report Subscribers, Fans and Followers takes a look at how the 100 fastest-growing retail chains in the United States are seeking to build and engage consumer audiences in ongoing email, mobile, and social communications across in-store and online touchpoints.