Use E-mail to Monetize Social Media Strategies

| Ryan Deutsch

As consumers spend more time on social sites, including Facebook, MySpace, Twitter and LinkedIn, these communities require a way to alert members of new posts, new friends and anything else relevant to their participation in the network. Where are these systems turning to

Social Media and Search

| MCM staff

The search marketing industry is changing, namely because most of the major search engines are indexing social media sites. What does that mean to you?

It’s 2009: Do You Know Where Your Inventory Is?

| Debra Ellis

Inventory management may not be as sexy as creating social media strategies or viral marketing campaigns, but it is a key component in your marketing strategy. How you manage your relationships with your vendors and stock levels has a direct affect on customer loyalty and profitability.

The Voice of the Corporate Blog

| Chris Baggott

Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?

Northern Tool Gets Into Gadgets

| Patrick Barnard

Looking for an underwater camera mask, a keg-o-rator, a retro vending machine or a circus popcorn cart? Try Kotula’s, a new gadgets print catalog and