October 13, 2008




FAO Schwarz Gives to Get Names

Are you requesting information from your retail store customers, or giving them something in exchange of their name?
Toy merchant FAO Schwarz was asking customers for their e-mail address in an attempt to build its database. And the results just …

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In Ecommerce, Retail

October 6, 2008




Dial Up a Mobile Commerce Strategy

Mobile commerce is more than just a shrunken version of a traditional Website. I.merchant’s Tim Parry sat down with Andy Nulman, the president of mobile media company Airborne Mobile, to talk about how the two formats are similar, …

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In Webchannel

October 1, 2008




Merchandising the Web way

Compared to leisurely perusing a print catalog, the Web is in many ways like “drive-through shopping.” Catalogs allow customers to peruse a merchant’s assortment; and they engage the reader with visual imagery via a portable delivery mechanism. But our research …

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In Affiliate, Ecommerce

August 20, 2008




For True Multichannel Integration, Consider the IPR Option

There are two basic routes to true multi-channel integration. 1) Toss aside what you have and use a suite of applications from a single software vendor. 2) Integrate your existing, or best-of-breed applications on a single platform. The single-vendor option might seem …

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In Affiliate, Channel Integration

August 19, 2008




Out of Stock Items Are an Opportunity to Gain a Customer

If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer? That depends on how your site is set up.
Speaking earlier …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

August 1, 2008




Changing channels

Bloomingdale’s announcement in May that it would cease publishing its Bloomingdale’s By Mail catalog and merge that business into its Internet division had my phone ringing off the hook.
Though I had been identified with the Bloomingdale’s catalog business in …

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In Channel Integration

August 1, 2008




Eying IT expenditures

Long before the current economic slowdown, many companies had become more conservative with their IT spending. The latest technology can take a huge amount of capital, and more merchants are demanding a faster return on investment
That’s not to say …

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In Affiliate, Operations & Fulfillment

July 30, 2008




IT Investment Intelligence

Pondering an investment in technology? First consider these eight questions: –Are you meeting or exceeding management’s IT expectations? –How can IT facilitate change as a higher percentage of sales moves to e-commerce? –Where can IT improve the synergy between …

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In Affiliate

June 1, 2008




Godiva goes mobile

Godiva Chocolatier has a new flavor: BlackBerry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go.
Godiva Mobile, which had its soft launch in April, uses a …

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In News, Webchannel

May 29, 2008




Lillian Vernon Catalog Back in the Mail

Nearly two months after the personalized gifts merchant was acquired by Current USA, the Lillian Vernon catalog is back in the mail. As part of a “soft launch,” the new owner mailed about 600,000 catalogs to the Lillian Vernon house file …

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In Catalog, Channel Integration

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