Dick’s Sporting Goods saw a strong first quarter in ecommerce, reporting a 15% increase in online sales. The company said ecommerce represented about 13% of total net sales, up from 11% in the first quarter of 2018.
“During the first quarter, we made great progress in executing against our strategic priorities and investments as we remain focused on improving the in-store and online experience for our [customers] and driving productivity improvements across our business,” said Dick’s President Lauren Hobart in an earnings call.
Hobart said Dick’s completely redesigned its baseball and softball landing pages, reinforcing and elevating the company’s in-store experience for these categories.
“Additionally, we continue to improve the functionality and performance of our website,” Hobart said. “During the first quarter, we launched a new search engine that has dramatically improved page load times for search results across both desktop and mobile. We also delivered significant growth in the number of orders our athletes purchase online and pickup in store.”
Hobart said ecommerce growth was aided by improved site messaging, inventory availability and in-store execution. She added Dick’s remained on track with opening new ecommerce fulfillment centers in New York and California during the third quarter.
Total net sales for the first quarter increased 0.6% to $1.92 billion, while consolidated same-store sales remain flat.