Wayfair Grows Revenue 44% in 2018 But Doubles Net Loss

| Daniela Forte

Ecommerce home furnishings giant Wayfair increased its fourth quarter sales 40.6% to $1.99 billion, but saw its Q4 net loss balloon to $143.8 million, nearly doubling the $72.8 million loss from the same period in 2017. The company accentuated the positive, emphasizing its holiday season and flash sale performance to analysts.

Macy’s Reports 1.1% Drop in Net Sales, Booming Mobile Growth in Q2

| Daniela Forte

Macy’s Inc. reported a 1.1% decline in net sales for the second quarter, from $5.6 billion to $5.5 billion, with comp sales inching up just 0.5% and double-digit online sales in the same period. Mobile sales via the Macy’s app were up 50%+ in the first half of 2018. See how Macy’s did in other areas of its business.

Target Reports Ecommerce Growth of 41% in Q2

| Daniela Forte

Target reported a 41% increase in ecommerce sales during the second quarter, with overall revenue increasing 7%. Comp sales were up 6.5% in the quarter, the strongest showing since 2005, driven by a 6% growth in store traffic. Here are some opportunities Target plans to focus on in the future.

JC Penney Reports a Q2 Loss of $101 Million

| Daniela Forte

JC Penney reported a net loss of $101 million in the second quarter, more than double the 2017 Q2 loss of $48 million, while its comparable sales inched up 0.3%. Here is what JC Penney has planned for the first of 2018.

Target Reports 28% Q1 Growth in Ecommerce

| Daniela Forte

Target reported a healthy 28% gain in ecommerce sales in the first quarter, while same-store sales rose 3%, helped by a 3.7% growth in traffic. Strong categories included home goods, household essentials and food and beverage. Here is what Target has implemented that led to the success of the first quarter.

Williams-Sonoma Sees Strong Ecommerce Growth in Q1

| Daniela Forte

Williams-Sonoma continues to grow share of ecommerce in its overall sales, increasing from 52.2% in Q1 of 2017 to 53.7% this past quarter, while growing online revenue by 11.2%. Total net revenue was $1.2 billion, up 8.2% from last year. Here are some of the plans Williams-Sonoma has to further expand its digital channel.