It’s hard to believe that the back-to-school shopping season has begun, but thanks in part to Amazon Prime Day being pushed up nearly a month this year, millions of consumers across the country are getting prepped for a brand new academic year. Here are top three considerations retailers should keep in mind to ensure satisfaction among all customers this back-to-school shopping season, from millennials to Gen X to in-store and mobile shoppers.
In today’s competitive retail environment, differentiation is more important than ever. Yet, as I surf from retailer website to retailer website and endlessly click on hundreds of marketing emails in my inbox, I am struck by one thing: Very few retailers are communicating to me what makes them different from the next guy. Here is how brands can differentiate themselves from their competitors.
Brands are competing for dollars with big-box retailers like Staples, Office Depot, Walmart and Target as well as computer and apparel companies. With so much at stake, how can you influence back-to-school shoppers? Here is what brands need to know to get more attention and an increased share of purse.
Less than a year into a pilot program that had employees making local deliveries of online orders, Walmart in January all but quashed the program quietly as associate buy-in wasn’t happening. See how it’s still happening at one Georgia store, and other ways Walmart is working to figure out local fulfillment of ecommerce orders.