The gulf between industry policy and the practical realities of the market creates vulnerabilities and opens the door for new threats like friendly fraud and cyber shoplifting. Visa and Mastercard are stepping up to take this challenge seriously. But is it enough? What’s really needed is a consistent process across card brands.
Are unauthorized third-party sellers a big deal? If you want to protect the integrity of your brand – not to mention your margins – the answer is yes. In the era of online reviews and SEO, the impact of unauthorized ecommerce sellers ranges from lost revenue to damaged relationships with authorized sellers to questionable brand integrity.
Third-party logistics provider Port Logistics Group has acquired Whiplash Merchandising, a provider of ecommerce fulfillment software, a year after it took a stake in the company. Whiplash brings shopping cart integration, warehouse management system (WMS) and order management system (OMS) capabilities.
As ecommerce takes a greater share of retail sales, the view into relative channel strength has been somewhat opaque. But Nordstrom recently began reporting ecommerce as a percentage of net sales, not just a growth percentage. Tune in to the latest MCM CommerceChat podcast to hear more on this interesting development.
Fanbank, a Santa Monica, CA-based startup, aims to give small business owners a greater opportunity to reach online buyers by creating digital credits that can be redeemed in brick-and-mortar stores through Facebook ad campaigns. The ads show up in shoppers’ newsfeeds, and soon will be publishable on a merchant’s Facebook page.
Happy Returns has received an $11 million investment from PayPal Holdings Inc., the venture arm of the payment solution company, with both pledging to reduce reverse logistics friction for merchants. The investment will also help Happy Returns toward its goal of 1,000 ecommerce returns bars by the end of the year.