June 2, 2012

6 Ways to Maximize Your Mobile Promotions

Mobile is most successful when it’s integrated into a brand’s overall marketing plan, according to a new Retail Benchmark Report conducted by Cellit. When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90…


In Catalog, CRM

May 31, 2012

5 Tips to Elevate Your Mobile Commerce Strategy

Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program.
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In its report titled “Elevating …


In Analytics, Catalog

May 24, 2012

Can J.C. Penney Recover From First-Quarter Loss?

One takeaway from the J.C. Penney profit loss is that when your customers bank on weekly coupons and designated sales days, you don’t change a thing. Just check out #JCPenney on Twitter and you will hear from thousands of …


In Channel Integration, Cross Channel

May 9, 2012

Lowe’s Unveils Android App

BUSINESS WIRE – Lowe’s for Android users? Yep, there is an app for that. Customers connected with Android mobile devices can now shop at the home improvement chain with a recently released application.
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In Mobile Commerce, News

May 9, 2012

Survey Says Consumers Want a Crosschannel Shopping Experience

Eighty-two percent of U.S. consumers said they would shop at a retailer again if they accepted in-store returns for online purchases, and 73% said they were more likely to become a repeat customer if an online retailer offered in-store pick …


In News

May 8, 2012

Why Merchants Need to Embrace Mobile POS

Mobile POS continues to be one of the hottest trends in retail today. In fact, in a recent survey, retailers cited “mobile POS with payment” as their top retail technology for 2012.
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In Channel Integration, Cross Channel

May 4, 2012

Quad/Graphics Renews OfficeMax Contract

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BUSINESS WIRE – Quad/Graphics, Inc. has renewed its exclusive retail insert and catalog printing business with OfficeMax, and added significant direct mail volume for the office supply retailer in a new …


In Catalog, News

April 14, 2012

Why Social Commerce Has Failed, and What Can Make It Work

Social commerce entered the digital scene much like springtime weather; lion-like claims of grandeur were followed by meek, lamb-like success. But social commerce’s early stumbles don’t mean that the concept is completely broken. It just needs to evolve.


In Social Media

February 17, 2012

4 Ways to Turn Your Fulfillment Operations into a Customer Service Function

Nothing makes customers happier than receiving a package they ordered arrive on time, at the right place, and with the correct contents inside. As brand loyalty becomes more coveted in a crowded retail space, merchants need to move beyond simply …


In Catalog, Ecommerce

February 16, 2012

Catalog Critique: Making the Most of QR Codes

Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage­ment?
They are certainly easy and inexpensive to cre­…


In Catalog, Mobile Commerce

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