segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

ecommerce, OMS, OMS systems, online retail, online retailer, online security, order management, Order Management Systems, point of sale, point of sale system, POS, POS system, retailers

August 26, 2014




Complying With PCI Standards and Protecting Consumer Data Takes a Token Effort

With the drumbeat of bad news about online credit card breaches continuing, retailers must do all they can to protect their valued customers from theft and themselves from massive exposure, losses and brand damage.

As hackers devise new and better …

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In Ecommerce, eCommerce

beacon-300

August 26, 2014




Brick and Mortar Retailers Capitalize on Beacon Opportunity

In today’s retail landscape, if you’re still managing channels in silos, you’re at a serious disadvantage. Whether your customers are shopping on their smartphones, tablets, PCs, or in-store, the ability to transfer from one channel to another …

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In Cross Channel, Marketing

Ecommerce, global ecommerce, OrderDynamics, omnichannel, omnichannel fulfillment, ship from store, ship to store, in-store pickup, click and collect, order management, order management system, OMS

August 26, 2014




Consumers Demand Omnichannel, So Where Do You Begin?

It all started with the onset of ecommerce. Multichannel was a natural next step, and now we’ve evolved into an omnichannel world. Consumers are continually pushing retailers to improve the shopping experience, whether it’s in store, online or …

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In Ecommerce, eCommerce

christmas-holiday-mouse-gifts-santa-hat-300

August 25, 2014




Pre-Holiday Power-Up: Building Better Subscriber Profiles

I bet you already have your holiday plan all wrapped up, or you’re at least close enough to have the wrapping paper and tape on stand-by. Most marketers focus early holiday planning on campaign and promotional details because they …

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In Ecommerce, Holiday 2014

November 1, 2007




FAO Schwarz in store for Chicago’s Macy’s

Upscale toy merchant FAO Schwarz is easing into retail expansion this month by opening a store-within-a-store in Macys’ downtown Chicago location.
FAO’s 5,200-sq.-ft shop, scheduled to open Nov. 1, will be located in the children’s department; Macy’s is also giving …

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In Uncategorized

macys-inc-300

August 20, 2014




Macy’s Continues to See Results from Omnichannel

Macy’s is continuing to see in-store sales driven by its online channel at both its Macy’s and Bloomingdales stores, the company told analysts and investors in a Q2 earnings call.

“The Internet-generated demand continues to grow rapidly and …

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In Ecommerce, Must Reads

staples-logo-300

August 20, 2014




Staples Plans to Close 140 Stores to Focus on Ecommerce

Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.

“As customers shift online, we are taking aggressive action to right-size our retail footprint,” the company said in a prepared statement. “We …

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In Ecommerce, News

October 12, 2007




FAO Schwarz in Store for Chicago Macy’s

Although FAO Schwarz closed most of its stores a few years ago, the upscale toy merchant is easing back into retail. FAO is partnering with Macy’s to open a store-within-a-store in the retailer’s downtown Chicago location. FAO’s 5,200-sq….

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In Channel Integration, Cross Channel

Mobile-Checkout

August 19, 2014




Retailers Say Hello to Next-Generation Personalization

Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.

But the dramatic …

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In Ecommerce, Must Reads

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