beacon-300

August 26, 2014




Brick and Mortar Retailers Capitalize on Beacon Opportunity

In today’s retail landscape, if you’re still managing channels in silos, you’re at a serious disadvantage. Whether your customers are shopping on their smartphones, tablets, PCs, or in-store, the ability to transfer from one channel to another …

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In Cross Channel, Marketing

Ecommerce, global ecommerce, OrderDynamics, omnichannel, omnichannel fulfillment, ship from store, ship to store, in-store pickup, click and collect, order management, order management system, OMS

August 26, 2014




Consumers Demand Omnichannel, So Where Do You Begin?

It all started with the onset of ecommerce. Multichannel was a natural next step, and now we’ve evolved into an omnichannel world. Consumers are continually pushing retailers to improve the shopping experience, whether it’s in store, online or …

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In Ecommerce, eCommerce

christmas-holiday-mouse-gifts-santa-hat-300

August 25, 2014




Pre-Holiday Power-Up: Building Better Subscriber Profiles

I bet you already have your holiday plan all wrapped up, or you’re at least close enough to have the wrapping paper and tape on stand-by. Most marketers focus early holiday planning on campaign and promotional details because they …

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In Ecommerce, Holiday 2014

macys-inc-300

August 20, 2014




Macy’s Continues to See Results from Omnichannel

Macy’s is continuing to see in-store sales driven by its online channel at both its Macy’s and Bloomingdales stores, the company told analysts and investors in a Q2 earnings call.

“The Internet-generated demand continues to grow rapidly and …

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In Ecommerce, Must Reads

staples-logo-300

August 20, 2014




Staples Plans to Close 140 Stores to Focus on Ecommerce

Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.

“As customers shift online, we are taking aggressive action to right-size our retail footprint,” the company said in a prepared statement. “We …

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In Ecommerce, News

Mobile-Checkout

August 19, 2014




Retailers Say Hello to Next-Generation Personalization

Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.

But the dramatic …

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In Ecommerce, Must Reads

November 1, 2007




FAO Schwarz in store for Chicago’s Macy’s

Upscale toy merchant FAO Schwarz is easing into retail expansion this month by opening a store-within-a-store in Macys’ downtown Chicago location.
FAO’s 5,200-sq.-ft shop, scheduled to open Nov. 1, will be located in the children’s department; Macy’s is also giving …

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In Uncategorized

Senate-building

August 18, 2014




What the Marketplace Fairness Act Means to Small Businesses

 

Before heading out for summer recess, the U.S. Senate made plans to extend the Internet Tax Freedom Act, which bars states from levying taxes on internet access. The act is set to expire November 1, 2014, but with strong bipartisan support …

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In Ecommerce, Marketplaces

omnichannel-strategy-300

August 18, 2014




How to Organize and Execute Omnichannel Strategies

Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.

In a panel discussion at eTail East 2014, Jessica Coogan, online marketing director for The Container Store, …

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In Ecommerce, Must Reads

shopping-social-apps-300

August 16, 2014




QA Testing Technology is Key for Seamless Integration

A recent column on The Future of Commerce cited an eBay study which found that 77 percent of shoppers expect a seamless, integrated experience regardless of whether they’re in store, online or using a mobile device.

So software companies serving today’…

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In Technology

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