MULTICHANNEL MERCHANT » LISTS & DATA - BUSINESS-14-05-2013
You attend a lot of meetings. The question always come up,
If you ask John Lenser, the old adage “You can lead a horse to water, but you can’t make him drink” applies directly to the unique names you are prospecting to. You can mail to every name you rent, but some of those prospects will never respond.
Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.
Chicago–If you don
Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,
Despite significant consolidation during the past few years the acquisition of Signals and Wireless by the parent company of Art & Artifact, for instance,
Used to be that the number of consumer catalogs received plummeted between January at one time the most voluminous month of the year and February. This
White Plains, NY
In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,