Print Channel ARCHIVE

Variable data printing update  Mar 01, 2010 10:30 PM By Jim Tierney

True print personalization namely, customized catalogs and other tailored direct mail communications was supposed to be the next big thing five years

Design that takes the cake  Mar 01, 2010 10:30 PM By MCM staff

VeryVera VeryVera sells all sorts of foods, from hors d’oeuvres and salads to casseroles and quiches. But its real bread and butter is cake double chocolate

USPS Pitches Summer Sale 2010  Feb 24, 2010 3:45 AM By Jim Tierney

The U.S. Postal Service is planning a

Eight reasons why direct mail still works  Feb 01, 2010 10:30 PM By Lois Brayfield

Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application?

Study Finds USPS Overpaid Pension Fund by $75B  Jan 23, 2010 4:34 AM By Jim Tierney

The U.S. Postal Service was overcharged by $75 billion for payments to Civil Service Retirement System (CSRS) retirees from 1972-2009, according to a study released by the Office of Inspector General (OIG).

USPS Cuts Back on Post Office Closings  Oct 17, 2009 1:47 AM By Jim Tierney

The U.S. Postal Service

Live from NEMOA—10 Thoughts for Today’s Catalogers  Sep 18, 2009 2:05 AM By Melissa Dowling

You can learn a lot about the industry by running a catalog business, according to Terry Jukes, president of software firm Ability Commerce. Jukes should know

Bare Necessities Launches Wacoal Spin-off  May 20, 2009 8:07 PM By MCM staff

A year after launched its first-ever print catalog, intimate apparel merchant Bare Necessities has dropped a spin-off title of Wacoal bras and lingerie.

New Slim-Jim Standards to Kick In May 11  Apr 29, 2009 2:01 AM By Jim Tierney

Letter-size booklets–aka slim-jim catalogs

Anthropologie to Cut Catalog Circ  Apr 02, 2009 8:27 PM By MCM staff

In reporting that its total company sales so far in fiscal 2010 are lower than the same period last year, specialty retailer Urban Outfitters said yesterday it would cut circulation for its Anthropologie by about 14%.






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