MULTICHANNEL MERCHANT » PRINT CHANNEL
Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer. Finding
Billing itself as America’s Largest Pet Pharmacy, the 1-800-PetMeds catalog is devoted to helping pet owners keep their Fidos and Fluffys healthy. But
Letter-size catalogs, aka “slim-jims” have helped many a mailer get through tough times by reducing postage and paper costs. But a proposed rule adjustment to slim-jim
Does the U.S. Postal Service hate catalogs? From the major rate hike it imposed on them in 2007 to the proposed restrictions on or letter-size catalogs,
The weak U.S. economy has seen catalogers tightening their belts, and now it appears they have changed their mailing habits. Numbers reported by Catalog
To the sophomore marketer, order forms may be obsolete. But to the experienced catalog merchant, order blanks remain a fundamental component of the sales
As recently as a generation ago, catalogs could survive by basing their appeal on a combination of traditional image, buyer loyalty, and breadth of selection.
Fellini, Polanski, Capra, Huston, DeMille, Griffith, Peckinpah, Eisenstein just a few of the greatest film directors of all time, and just a few of the
When should you consider redesigning your catalog? The snap answer is when sales drop off dramatically. The smarter answer, of course, is before sales
Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?