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Print Channel ARCHIVE

Get your form in good order  Jun 01, 2008 9:30 PM By Gina Valentino

To the sophomore marketer, order forms may be obsolete. But to the experienced catalog merchant, order blanks remain a fundamental component of the sales

Fine print  Jun 01, 2008 9:30 PM By Jim Tierney

Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer. Finding

RX for 1-800-PetMeds  Jun 01, 2008 9:30 PM By MCM staff

Billing itself as America’s Largest Pet Pharmacy, the 1-800-PetMeds catalog is devoted to helping pet owners keep their Fidos and Fluffys healthy. But

Slim-jims get squeezed  Jun 01, 2008 9:30 PM By Jim Tierney

Letter-size catalogs, aka “slim-jims” have helped many a mailer get through tough times by reducing postage and paper costs. But a proposed rule adjustment to slim-jim

Slim chances  Jun 01, 2008 9:30 PM By MCM staff

Does the U.S. Postal Service hate catalogs? From the major rate hike it imposed on them in 2007 to the proposed restrictions on or letter-size catalogs,

Not so many March mailings  Jun 01, 2008 9:30 PM By Tim Parry

The weak U.S. economy has seen catalogers tightening their belts, and now it appears they have changed their mailing habits. Numbers reported by Catalog

Time for a Redesign?  May 01, 2008 9:30 PM By KEVIN KOTOWSKI

When should you consider redesigning your catalog? The snap answer is when sales drop off dramatically. The smarter answer, of course, is before sales

Word-watching for fun and profit  May 01, 2008 9:30 PM By Herschell Gordon Lewis

As recently as a generation ago, catalogs could survive by basing their appeal on a combination of traditional image, buyer loyalty, and breadth of selection.

Kino comes in for a close-up  May 01, 2008 9:30 PM By Jeff Haggin

Fellini, Polanski, Capra, Huston, DeMille, Griffith, Peckinpah, Eisenstein just a few of the greatest film directors of all time, and just a few of the

PAPER THIN  Apr 01, 2008 9:30 PM By MCM staff

On the pricing front, mills announced yet another $3 per hundredweight (cwt), or $60 per ton, price increase across the whole grade spectrum, effective






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