MULTICHANNEL MERCHANT » ECOMMERCE
Smartphones generated 29.3% of total online visits, up 45.0% from April 2013. The market share of non-mobile (desktop) visits decreased 22.3% from April 2013 to April 2014.
Nordstromrack.com is built on a shared platform with HauteLook, Nordstrom’s flash sale business, and gives customers access to shop Nordstrom Rack merchandise alongside HauteLook flash sale events.
Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.
Global design community Threadless has launched Type Tees, a new mobile application that allows users to create custom text-based t-shirts instantly from their mobile devices.
With Ruby on Rails features and functionality, Free Country shoppers saw site search auto-complete and suggestions on every page of the site; a user-centric checkout experience designed to maximize conversions; and a fully scalable platform that is capable of handling considerable growth.
On average, only every 12th greeting leads to a chat. However, there is a lot of room for improvement, as exemplified by some of the business using well-customized greetings.
eBay Inc. saw a 14% increase in revenue to $4.3 billion during its first quarter compared to the first quarter in 2013, the company said April 29.
One Kings Lane announced the appointment of Dinesh Lathi as CEO of One Kings Lane. Lathi previously held the positions of chief operating and financial officer.
1-800-Flowers.com Inc., saw a 6.3% decline in revenue during its third quarter. It reported revenues of $179.6 million compared to revenues of $191.6 million in 2013.
Mobile commerce trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. And leading that revolution is undoubtedly augmented reality technology.