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MCM OUTLOOK 2015: ECOMMERCE

Download this exclusive research report to help you evaluate, benchmark and plan your digital strategies.

MCM Outlook: 2015 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

Fighting Comp Sales for the Holidays  Oct 05, 2015 9:57 AM By Arthur ATschopp@Listrak.com

Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.

7 Things Ecommerce Sites Must Do to Maintain a Good Reputation  Oct 05, 2015 9:36 AM By Jeremy Gin

While good online reputation management is important for all businesses, it is particularly critical for ecommerce business owners: their online reputation is indistinguishable from their brand.

3 Ways to Fight Cybercrime By Making Data Worthless to Thieves  Oct 02, 2015 1:56 PM By Mike O'Brien

The PCI Security Standard Council explains 3 ways that companies can fight cybercrime: chip-and-pin cards; tokenization; and point-to-point encryption.

Week in Review: Staples Won’t Open Doors on Thanksgiving Day  Oct 02, 2015 12:00 PM By MCM Staff

And the first Christmas shoe of the 2015 holiday season has dropped… Staples has announced will not be open on Thanksgiving Day. I mean, really, a retail store not open on Thanksgiving Day? That’s sacrilege! I’m kidding, of course. This whole phenomenon of retailers opening their doors on Thanksgiving Day so shoppers could beat the Black […]

Amazon Flex Pushes Into Uber, Postmates Territory  Oct 02, 2015 11:25 AM By Mike O'Brien

Amazon Flex pushes into Uber territory by tapping independent contractors to fulfill one- and two-hour orders for Prime members in 11 metro areas.

Tourneau Launches New Ecommerce Store  Oct 02, 2015 6:44 AM By MCM Staff

The site represents the culmination of Tourneau’s goal of bringing an innovative, omnichannel approach to the watch industry, a category that has traditionally been underserved in the ecommerce marketplace.

EMV and the 5 Things All Online Retailers Need to Know  Oct 01, 2015 2:48 PM By Liron Damri

With chip-and-pin card security being instituted in the U.S., experts predict ecommerce fraud will jump. Here are 5 things to help you deal with the issue.

What Smart Branded Manufacturers are Doing to Prepare Right Now for Holiday 2015  Sep 30, 2015 11:50 AM By Alex Becker

To sustain the momentum of the successful 2014 holiday retail season, branded manufacturers are working hard to make 2015 even merrier with seamless cross-platform commerce, secure payments and innovative customer experiences.

True Religion Unifies Its Digital and Store Experience  Sep 30, 2015 11:07 AM By MCM Staff

True Religion’s bold new ecommerce site expands the opportunities for shoppers to interact with its brand and purchase the clothing that they love.

How Mcommerce is Changing Shopping  Sep 28, 2015 1:48 PM By MCM Staff

With more than half of consumers researching products through a mobile device at least once a week has shown the increasing trend of mobile device usage in consumer shopping. See what the trends are and how retailers can stay ahead of the curve.






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