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One of the latter-day dangers many catalogers face is using their print editions as bland feeder-mechanisms to their Websites. Whether a target customer
Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could
JUST WHEN YOU THINK THINGS CAN’T GET ANY WORSE, they do. The second quarter was even more dismal than the first for the business-to-business and computer
You probably know there are three of search engine optimization: content, architecture and links. You optimize your content based on the keywords that
When it comes to search, a few sentences can make a world of difference in setting your keyword theme, according to Stephan Spencer, founder of search marketing agency Netconcepts.
What made Steve Spangler Science the MCM Awards Website of the Year? Chief operating officer Jeff Brooks talks about how the merchant used analytics, word of mouth and social media to carve its e-commerce niche.
Multichannel Merchant senior writer Tim Parry will chat online with Steve Spangler Science
With the printer cartridge example still intact, let’s examine the user experience and five other common usability issues a typical user may find when shopping for and purchasing a product online.
In this high-pressure environment, providing a rich, seamless and unique e-commerce experience will be critical to capturing customer attention and driving sales. Here are a few things to keep in mind.