MULTICHANNEL MERCHANT » ECOMMERCE
Ahh, if only we could go back to the good old days when designing direct mail collateral involved simple decisions such as paper stock, colors, fonts
When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web
(Direct Newsline) More U.S. consumers buy through retail channels after researching their purchases online, according to a new study.
Companies rely on e-mail for a variety of customer communication functions ranging from marketing to transactional and customer service. But these messages are often sent without any knowledge of each other, much less coordination
Are you requesting information from your retail store customers, or giving them something in exchange of their name?
Outdoor gear and apparel merchant Patagonia is renowned for its handsome, rugged products and the adventure photography in its catalogs. But how is its
Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;
Show of hands: How many of you would say that more of your business continues to shift to the Web each year? Yeah, a lot of our audience is moving to
Why should someone purchase from you and not one of your competitors? An effective Website provides more than a call to action; it offers visitors persuasive