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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceSep 26, 2011 8:04 PM By Melissa Dowling
When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men
EcommerceSep 21, 2011 10:14 PM By Mona Elesseily
Pay-per-click ads are not identical across platforms
EcommerceSep 15, 2011 8:41 PM By Melissa Dowling
Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel
EcommerceSep 14, 2011 5:01 PM By MCM staff
Ice.com founder Pinny Gniwisch spoke about social commerce at Shop.org on Tuesday, Sept. 13, 2011. Gniwisch shared his thoughts about social commerce after the session with Multichannel Merchant senior writer Tim Parry.
EcommerceSep 06, 2011 1:23 AM By MCM staff
We want to create the content that you’ll need to be successful this holiday season. Please take a few minutes to complete the below survey so we can shape our content around your ultimate goals.
EcommerceSep 04, 2011 6:08 AM By MCM staff
The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce.
EcommerceSep 03, 2011 9:11 PM By Tim Parry
Trinity Road vice president of ecommerce Nicholas Cole wanted to know what we thought of the QR code it used in The Catholic Company’s recent catalog. Here’s why we thought they did it well.
EcommerceSep 03, 2011 12:35 AM By Shaun Ryan
While every site is different, there are many guidelines you can follow to streamline your site’s navigation for busy holiday shoppers. Here are 10 tips for optimizing site navigation before the holiday rush begins.
EcommerceSep 02, 2011 9:30 PM By Chad Giddings
We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing
EcommerceSep 02, 2011 9:30 PM By MCM staff
The payment transaction is becoming a core part of the online shopping experience. The right payments-processing platform can provide the operational