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Ecommerce ARCHIVE

How Mobile Connects The Multichannel Customer  Jul 01, 2011 9:30 PM By Tim Parry

While it’s taken longer than many expected for U.S. consumers and merchants to connect with smartphone technology, mobile devices are now changing the way people shop

Cracking the QR code  Jul 01, 2011 9:30 PM By MCM staff

We were a bit ahead of the curve at Multichannel Merchant when we ran a cover story on QR codes back in October 2008. These funny looking, two-dimensional

SEO: To Build or Not to Build a Microsite?  Jul 01, 2011 9:30 PM By Stephan Spencer

There’s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more

Best Practices for Managing Email Sender Reputation  Jul 01, 2011 9:30 PM By MCM staff

When it comes to email-marketing best practices, resources and recommendations abound

The Wonders of WordPress as a CMS  Jul 01, 2011 9:30 PM By Stephan Spencer

There are several content management systems to use for a microsite, but the WordPress platform is easy to use and offers several advantages

New Canadian Anti-spam Legislation Coming  Jun 14, 2011 10:21 PM By MCM staff

Do you send email to Canada? Then you

Pay Attention to the Item Detail Page  Jun 14, 2011 6:47 PM By Ian MacDonald

Thanks to savvy shoppers and the search engines, not all your prospects come through your front door. Has anyone kicked off their site redesign by working the item detail page first? Well, you should. Almost all visitors

The JUDGES for the 2011 Multichannel Merchant Awards  Jun 01, 2011 9:30 PM By MCM staff

The word has been way overused this year by a certain celebrity (who seems to be anything but winning). But the catalogs and ecommerce sites profiled

Consumer Specialty Products, Sales Over $20 Million: Folica.com and Musician’s Friend  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Ecommerce Channel Folica.com Folica, an online retailer of haircare merchandise, is all about making hair look its best. And it goes beyond what

Dangerous Vagueness in CA Do-Not-Track Bill  Jun 01, 2011 9:30 PM By MCM staff

THERE’S A PRIVACY BILL ZOOMING AROUND THE CALIFORNIA STATE LEGISLATURE (SB 761) designed to restrict website operators from making malicious changes to






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