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Ecommerce ARCHIVE

Last-Minute Web Testing Can Boost Holiday Sales  Dec 07, 2006 7:43 PM By Brian Quinton

(Searchline) Just because you’re deep in the holiday sales season doesn’t mean you should take a vacation from testing your Websites and marketing to reach peak performance.

E-mail Marketers Showing Holiday Restraint  Dec 06, 2006 8:24 PM By Ken Magill

(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America

E-mailers Starving for Customer Data  Dec 06, 2006 8:16 PM By Ken Magill

(Magilla Marketing) Ten years after embracing permission-based list building

To Win Online Holiday Shoppers, Emphasize Convenience  Dec 05, 2006 10:33 PM By MCM staff

Convenience, not price, is a key driver of online holiday shoppers this season, according to marketing and research firm Questus. As we get closer to Christmas, then, you may be able to pick up additional sales

Seven Tips to Fix Your Website for B-to-B Leads  Dec 04, 2006 10:40 PM By MCM staff

Your Website has become critical to your company’s success in generating business-to-business leads and closing sales

Web 2.0: What It Really Means to You  Dec 01, 2006 10:30 PM By MCM staff

Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well. With Web 2.0 technologies

Budgeting for search success  Dec 01, 2006 10:30 PM By Tim Daly

Soft ocean breezes. Powdery white sand. Frosty margaritas. The bliss of a weeklong getaway in some tropical hideaway. Quality time with the family. Okay,

Targets near and far  Dec 01, 2006 10:30 PM By MCM staff

When travel accessories merchant Magellan’s sends out a catalog, the company is not always hoping for a mail order sale. The Santa Barbara, CA-based multichannel

NEW WEB CATALOGS  Dec 01, 2006 10:30 PM By MCM staff The name Delaware North Cos. may not ring a bell, but chances are you’ve patronized one of its establishments. Delaware North’s

Searching for the retail value of SEM  Dec 01, 2006 10:30 PM By Cam Balzer

Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer


2012-13 Ecommerce Outlook Report
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