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MULTICHANNEL MERCHANT » ECOMMERCE
As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.
Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.
Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.
Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.
Macy’s is continuing to see in-store sales driven by its online channel at both its Macy’s and Bloomingdales stores, the company told analysts and investors in a Q2 earnings call.
Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.
How old is your legacy ecommerce platform? For many retailers, their front-end and back-end platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul.
Personalization in retail has become so established that many retailers have embraced approaches that are good enough.
Amazon announced it was opening a fifth California fulfillment center in Redlands, giving it nearly 5 million square feet of fulfillment space in the state.
Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.