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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Belk’s Holiday Sweepstakes Sees Great Success in Mobile and Email  Feb 12, 2015 2:18 PM By Daniela Forte

Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014. See more results from the sweepstakes.

The Anatomy of the Perfect Ecommerce Checkout  Feb 12, 2015 12:11 PM By Henry Kim

In order to create the perfect ecommerce checkout that is optimized for shoppers, examine analytics to understand when, where and why they’re dropping out.

Bizrate Insights Finds Late Deliveries Could Cost Amazon Prime Almost 10% of Members  Feb 11, 2015 9:56 AM By Mike O'Brien

Nearly 10% of Amazon Prime members are considering non-renewal because of late deliveries, Bizrate Insights found in a new survey.

LightInTheBox Opens First North American Fulfillment Center  Feb 10, 2015 8:06 PM By MCM Staff

LightInTheBox Holding Co., Ltd., announced it has opened its first self-operating North American fulfillment Center in Reno, NV on Jan 28. See what LightInTheBox has planned.

Most Shoppers Don’t Trust Retailers to Protect Their Credit Card and Personal Information  Feb 10, 2015 7:34 PM By MCM Staff

A survey of nearly 5,000 online buyers shows a considerable concern for the security of credit card and personal information not only online, but also in brick-and-mortar stores themselves. Here’s more results from the Bizrate Insights survey.

How to Win the Valentine’s Day Shopper  Feb 09, 2015 1:36 PM By Daniela Forte

Retailers are plenty busy as Valentine’s Day approaches. See how retailers are taking full advantage of this holiday and what changes they are preparing for.

Vermont Teddy Bear Sees a Shift to Mobile  Feb 09, 2015 11:04 AM By Daniela Forte

As it heads into Valentine’s day, Vermont Teddy Bear Company is seeing consumers shift to mobile commerce. See what other changes it is expecting for Valentine’s day.

Mobile Still Tops Retailers’ Priority Lists in 2015  Feb 09, 2015 10:51 AM By MCM Staff

Mobile remains a top priority for retailers in 2015, with 58% of retailers placing it at the top of their lists, up from 53% in 2014. See what else retailers are planning this year.

Returns Processing is a Vital Part of a Successful Omnichannel Strategy  Feb 05, 2015 3:06 PM By Murtaza “Zeke” Hamdani

Returns processing is an extremely important part of the customer experience and the overall omnichannel shopping journey, yet it is often glossed over.

Staples – Office Depot Deal Signals Shift in Office Supply Market  Feb 04, 2015 3:14 PM By Daniela Forte

Staples Inc.’s plans to acquire Office Depot Inc., is a sign that the office supply industry is losing ground to discount stores and ecommerce merchants. See what this could mean for both companies.






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