MULTICHANNEL MERCHANT » ECOMMERCE
The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.
While the holiday rush is still months away, e-retailers are already outlining and executing ecommerce marketing strategies for the 2014 shopping season.
Gap Inc. reported an increase of 13% in online net sales to $575 million on top of last year’s 27% increase, according to a press release. The company continues its progress toward bridging the growing digital world with its physical stores.
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
There are several facts retailers will want to consider when it comes to ecommerce. Just some of those facts include: payment, customer experience and functionality, according to an infographic by ecomextension.
I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article.
Nordstrom direct net sales increased 33% in the first quarter, driven by expanded merchandise selection and ongoing technology investments to enhance the online experience.
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.
Is JCPenney growing faster than Amazon.com? Not really. But based on its new sales reporting methodology, JCPenneys’ first-quarter online sales grew at a faster pace than Amazon’s. Here’s why.
This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service, had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.