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MULTICHANNEL MERCHANT » MARKETING
MarketingMay 15, 2006 10:34 PM By Michelle Farabaugh
With fall and holiday planning well under way, how do mailers get more out of the cooperative database, increase response rates, and find new sources of prospecting names? Here are several advanced tactics:
MarketingMay 11, 2006 12:15 AM By Debra Ellis
Successful multichannel integration begins with operations. Customers receiving promotions encouraging them to cross channels expect universal service. In other words, if they can buy unconditionally from the catalog, Internet, and/or store, they should be able to return, exchange, and resolve any issue at any channel.
MarketingMay 10, 2006 4:54 PM By Jim Tierney
Chicago–In the end, product will be your biggest differentiator. That was the thrust of the opening segment of
MarketingMay 10, 2006 4:48 PM By Mark Del Franco
Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.
MarketingMay 10, 2006 4:42 PM By MCM staff
Chicago–In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists
MarketingMay 09, 2006 9:49 AM By MCM staff
What does the future hold for you? Get ready for extreme marketing, according to the participants in yesterday
MarketingMay 09, 2006 9:43 AM By Heather Retzlaff
MarketingMay 08, 2006 3:57 AM By Mike T. Davis
One of the most common objectives of market research is to find the customers’ wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that will freeze your finger? What if standard market research uses a malfunctioning thermometer?
MarketingMay 08, 2006 3:45 AM By Bill Marjot
EMM can mean many things to many marketers, but it typically consists of strategic and marketing planning, financial management, marketing resource management, data integration, information storage, campaign management, customer analytics, Web analytics, personalization, interaction management, channel management, and marketing performance.
MarketingMay 08, 2006 3:33 AM By Sandy Wolstencroft
Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.