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Marketing ARCHIVE

10 Ideas for Converting Holiday Shoppers  Nov 27, 2006 7:56 PM By MCM staff

Many Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships.

And They’re Off: Black Friday Sales Strong  Nov 27, 2006 7:50 PM By MCM staff

Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%

Guitar Center Buys The Woodwind & the Brasswind  Nov 27, 2006 7:07 PM By MCM staff

The $365.1 million direct division of Westlake Village, CA-based Guitar Center

10 Steps to Smoother System Selection and Implementation  Nov 22, 2006 11:18 PM By Curt Barry

Systems selection and implementation is serious business, and no one wants to make an already complex process more difficult or more costly. Over the years, we’ve determined some principles to follow during an implementation project that will significantly improve the chances of success for all parties concerned.

Lowe’s Debuts Catalog  Nov 22, 2006 4:23 AM By Tim Parry

Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line

Financial Reports: Coldwater Creek, J. Crew  Nov 22, 2006 3:23 AM By MCM staff

Apparel cataloger/retailers Coldwater Creek and J. Crew both had stellar third quarters.

Brookstone Launches Invitation-Only Loyalty Program  Nov 22, 2006 2:00 AM By Tim Parry

Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.

International Spy Museum Gets Small to Stand Tall  Nov 22, 2006 1:40 AM By Heather Retzlaff

The International Spy Museum catalog just got a little bit easier to stealthily slip in your pocket. Measuring a compact 6

Last Call for Pre-Black Friday Predictions  Nov 21, 2006 11:19 PM By MCM staff

The day after Thanksgiving may not really be the busiest retail day of the holiday season (more on that in a minute), but the Monday and Tuesday before Thanksgiving are undoubtedly the busiest days for press releases regarding retail during the holiday season.

Kathy Van Zeeland, eBags Partner on Catalog  Nov 21, 2006 10:05 PM By Heather Retzlaff

Kathy Van Zeeland exploded into the handbag and accessories market in late 2004 with her distinctive line of high-quality, trendy products. In two years she has built up her New York-based






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