MCM Growing Global

Subscribe


 

Marketing ARCHIVE

Paradise found  Jul 01, 2006 9:30 PM By Jim Tierney

The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry,

Thoughts that count  Jul 01, 2006 9:30 PM By Sherry Chiger

As I write this it’s the day after my birthday. Among my gifts was a plastic gadget from my daughter that allows me to make omelets in the microwave.

Gender bender: mixed-apparel buyers show slip  Jul 01, 2006 9:30 PM By Sherry Chiger

With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes

MATCH GAME the packaging version  Jul 01, 2006 9:30 PM By Bennett Voyles

Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire

Benchmark: lists and circulation  Jul 01, 2006 9:30 PM By Sherry Chiger

There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers

Claiming your inheritance  Jul 01, 2006 9:30 PM By Liz Kislik

I believe in giving people the benefit of the doubt. I also believe in facing difficulties as quickly as possible. Both of these beliefs can help you

E-mail Marketing Myth #4: E-mail Requires Innovation Independence  Jul 01, 2006 2:56 AM By Michael Della Penna

For many years e-mail marketers were an organization

Targeting Your B-to-B Lead-Generation Efforts  Jun 30, 2006 9:01 PM By MCM staff

When searching for prospects to buy your products or services, you want to find companies that have a problem for which you have the solution.

Is Gmail Feeding Your Customers to the Competition?  Jun 28, 2006 3:21 AM By Ken Magill

An as-yet little-noticed aspect of Google

Building a Holistic Customer View  Jun 26, 2006 8:34 PM By Marc Fanelli

One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.






© 2015, Access Intelligence, LLC. All rights reserved.