Marketing ARCHIVE

Live from List Vision: Internet Changes List Business  Aug 05, 2005 5:45 PM By Jim Emerson

(Direct) New York–Online direct marketing is growing faster than the list business is keeping up. Can-Spam e-mail list regulations and Internet service providers are shaping the future of the list business.

6th annual i.merchant awards  Aug 01, 2005 9:30 PM By MCM staff

When we started the I.Merchant Awards in 1999, e-commerce was still in its infancy. While some might say the medium has barely learned to walk, we argue

Co-ops kick it up a notch  Aug 01, 2005 9:30 PM By Mark Del Franco

Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage

Speaking to the Hispanic market  Aug 01, 2005 9:30 PM By MCM staff

Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans one in seven are Hispanic. And

Beating the category killers  Aug 01, 2005 9:30 PM By Margery Weinstein

Today’s bigger is better retail mentality, the growing popularity of comparison-shopping Websites, and the onslaught of marketers offering low prices

Click-to-Callback Eases Multichannel Operations  Jul 28, 2005 1:43 AM By Rama Ramaswami

Your Web sales are doing great, but like many retailers, you

What You Can Learn from “The Fantastic Four”  Jul 13, 2005 7:35 PM By Debra Ellis

The movie

CDW launches Biz Tech magazine  Jul 01, 2005 9:30 PM By Heather Retzlaff

Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Take Vernon Hills, IL-based computer reseller CDW Corp.

It’s raining discounts  Jul 01, 2005 9:30 PM By Sherry Chiger

In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.

Lights, Camera, Campaign!  Jul 01, 2005 9:30 PM By MCM staff

Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making






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