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Marketing ARCHIVE

The goods on Goodmail  Mar 01, 2006 10:30 PM By Tim Parry

Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying

RedEnvelope tests loyalty program  Mar 01, 2006 10:30 PM By Heather Retzlaff

The number of online retailers with loyalty programs is set to hit 67% by the end of this year, according to New York-based Jupiter Research. Working

Referral Madness  Mar 01, 2006 10:30 PM By Ken Magill

As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive

Pulling the trigger  Mar 01, 2006 10:30 PM By Tim Parry

Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card

Better decisions through Integrated Tracking  Mar 01, 2006 10:30 PM By Steve Trollinger

Just before the fall 2000 season, I had a conversation with a client about collecting source codes from customers. If you’re not able to capture more

Office supplies market hard at work  Mar 01, 2006 10:30 PM By Sherry Chiger

Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily

No more buyer’s Remorse  Mar 01, 2006 10:30 PM By MCM staff

It’s no secret that many of top multichannel merchants have created tremendous economic value through successful acquisition programs. For instance, Cornerstone

The Benefits of Making Customer Advocacy Job #1:Happy Customers  Feb 28, 2006 9:04 PM By Dr. Natalie Petouhoff

The manager of a multichannel contact center has one of the most difficult jobs on the planet. The manager knows that the critical juncture between a happy customer and one who

Four Ways to Turn Your Customer Service Center into a Profit Center  Feb 28, 2006 8:55 PM By Greg Gianforte

Customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. But the challenges of today’s business environment demand that customer service take advantage of its unique capabilities and opportunities to make a more substantial contribution to the top line.

The ABCs of “Click to Call”  Feb 28, 2006 8:52 PM By John Federman

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does it mean to you?






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