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Marketing ARCHIVE

Three Alternatives to Product-Level Marketing  Feb 13, 2006 9:22 PM By Jim Coogan

Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops

Business Objects Acquires Firstlogic  Feb 13, 2006 9:08 PM By Tim Parry

Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.

How Many Times Should You Mail to Your Housefile?  Feb 13, 2006 8:39 PM By Stephen R. Lett

A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.

E-mail Executives Back AOL-Goodmail Deal  Feb 09, 2006 2:30 AM By Ken Magill

After an initial outcry over AOL

AOL-Goodmail Deal Called Money Grab  Feb 06, 2006 11:16 PM By Ken Magill

AOL

The C is for channel  Feb 01, 2006 10:30 PM By Mark Del Franco

For years recency, frequency, and monetary value (RFM) was king. Even catalogers that shied away from lavish database models segmented their buyers according

Gardening sector in bloom  Feb 01, 2006 10:30 PM By Sherry Chiger

It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based

TECHNOLOGY UPDATE  Feb 01, 2006 10:30 PM By Barbara Arnn

It’s not just headsets and automatic call distributors (ACDs) any more. Contact center technology has evolved into a sophisticated world of its own, with

HAVE YOU HEARD ABOUT WORD OF MOUTH?  Feb 01, 2006 10:30 PM By Brian Santo

As any author with a book plugged by Oprah can tell you, word of mouth (WOM) can be a wonderful thing. Not only does it cost virtually nothing, but it

Worldwide via the Web  Feb 01, 2006 10:30 PM By Jim Okamura

This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting






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